Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both these views and give your opinion.

It is often believed that advertising is a great tool for attracting
people
to buy products,
however
, others argue that advertising is a very common strategy nowadays and
people
do not pay much attention to it. I personally believe that advertising plays a very important role despite the decline in popularity. Both views will be thoroughly discussed in the forthcoming paragraphs. Certainly, there are a plethora of advantages in front of us which answer the importance of
advertisements
.
To begin
with, it is clearly evident that
companies
spend a large amount of money on
advertisements
and they really contribute to the increasing revenue of the
companies
.
For instance
, Vivo is a global smartphone manufacturing country and research says that most of its profit is generated because of advertising campaigns.
Furthermore
, advertising is a great way to display a new range of products so that they can be reached more
people
.
For example
, celebrities are hired for advertisement purposes which is another great idea to draw
people
's attention.
On the other hand
, there is a decrease in the contribution to sales through
advertisements
.
Firstly
, the platform of
advertisements
has changed over the past decades which has been a barrier. To elaborate, advertising by
companies
has shifted from traditional ways to the internet, and there are many tools
such
as ad-blockers and premium subscriptions which do not let
companies
display their
advertisements
.
Hence
, it is no longer reaching as many audiences as it did before.
Secondly
, as the world is getting digitalised
people
are learning the truth about
advertisements
from social media and other platforms, which are protecting them to get carried away by
such
stuff. In conclusion,
although
the current scenario is not in the favour of
this
strategy, it still is a great business strategy if done in the right manner. The advertisement has great potential to boost any business around the world.
Submitted by Aryan Patel on

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Topic Vocabulary:
  • persuade
  • promote
  • attract
  • influence
  • impact
  • consumerism
  • commercialism
  • market
  • product
  • brand
  • endorsement
  • manipulative
  • saturated
  • overwhelmed
  • repetitive
  • distracting
  • irrelevant
  • exaggerated
  • misleading
  • desensitized
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