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Writing Samples
Band 7

Some feel that the effects of advertising are positive for individuals and businesses, while others think they are negative. Discuss both sides and give your own opinion.

#feel #effects #individuals #businesses
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As advertising becomes increasingly invasive, there has been an increase in debates concerning its effects. In my opinion, advertising is on the whole a negative
due to
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 its impact on the average individual, though it is clearly beneficial for businesses. It is hard to argue against the positive boon that advertising has brought to a variety of industries. In the 1950s and 60s, the growth of American advertising
in particular
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 ushered in an age of rampant commercial opportunity. Corporations ranging from automobile manufacturers to airlines to soft drink companies took advantage of the emerging medium of television to reach wider audiences. By appealing to basic human psychology, they were able to tap into a nearly limitless market that eventually expanded globally and is now supported by ruthlessly efficient and profitable online marketing methods.
Nonetheless
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, advertising mainly serves to distract and entice. The purpose of advertisements is not simply to inform. Consumers can find information about products from a number of sources of their own volition. Advertising attracts individuals and creates new desires that distract from healthier modes of living.
For example
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, the average person would be better served by eating a healthy diet and exercising regularly.
However
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, ubiquitous advertisements for fast food make
this
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 difficult, in some cases impossible, to achieve. Generalised across a range of consumer products,
it is clear that
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 people are being drawn unhealthily towards their worst impulses. In conclusion, the benefits of advertising for the business world do not outweigh its psychological impact on the average citizen. A world without advertising is not feasible but it is still possible to limit one’s exposure.
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task response
Respond to all parts of the prompt with a clear position and supporting points. Use examples to illustrate your points.
coherence cohesion
Use cohesive devices to link ideas and paragraphs more effectively. Consider restructuring some sentences for better flow.
lexical resource
Vary your vocabulary and use more precise and formal language. Consider using more precise and contextually relevant vocabulary.
grammatical range
Demonstrate a wider range of grammatical structures and complex sentences. Watch out for errors in subject-verb agreement and sentence structure.

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To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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Topic Vocabulary:
  • advertising
  • positive effects
  • negative effects
  • individuals
  • businesses
  • awareness
  • information
  • entertainment
  • discounts
  • promotions
  • job opportunities
  • increased sales
  • profits
  • brand visibility
  • recognition
  • competitive advantage
  • product diversification
  • service diversification
  • influence
  • consumer behavior
  • unrealistic standards
  • beauty
  • invasion of privacy
  • financial pressure
  • high costs
  • misleading practices
  • deceptive practices
  • negative publicity
  • reputation damage
  • increased competition
  • balancing
  • ethical advertising
  • responsible advertising
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