In their advertising, businesses nowadays usaully emphasise that their products are new in some way. Why is this? Do you think it is positive or negative development?

Advertising is one of the effective marketing strategies to persuade a lot of
customers
.
Therefore
, many businesses are trying to adjust and emphasise their
products
in an up-to-date way. From my point of view,
this
circumstance has happened for many reasons and its results will give many positive developments. Nowadays, the world has changed and approaches to the technology era and a lot of production processes can produce
products
much more easily.
Consequently
, the world of businesses which have the same types of goods will gain a more competitive market. So, promoting their
products
in a new way is the best tactic to represent their company's stenghtenent and outstanding development.
For example
, the two popular smart appliance producers, Apple inc has claimed that their telephone's camera can provide high-quality night mode,
as well as
, Samsung they promoted that their
products
could offer clearest photos and screen displays.
Moreover
, representing the product's uniqueness might attract more
customers
not just only the brand royalty but
also
new consumers.
For instance
, in the past, Seven-eleven was just a regular department store but now they rebranded and imported more interesting
products
such
as fresh food, convenient personal items or electronic gadgets resulting in a dramatic increase in
customers
and revenue in just a short period of time. There are many advantages to
this
situation. Plenty of businesses are attempting to push their developments to reach the largest demand and occupy the greatest shareholder. So they need to bring more creativity to convince the clients resulting in a large volume of people being more likely to attain the best quality and worth price goods
besides
, the worldwide economic system might be improved by the growth of global production demand.
To conclude
, even though
products
are advertised as the newest version but
customers
must consider them before making a decision and the entrepreneurs could have pure sincerity to the consumers as well.
Submitted by jeanbabyfrog on

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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