Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both these views and give your own opinions.

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It is sometimes argued that
promotions
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are thoroughly effective in motivating
people
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to purchase products,
whereas
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others claim that
advertisements
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are too prevailed to enhance consumer spending.
Although
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there are some truths in the latter opinion, I mainly consider advertising is still one of the main tools to promote
people
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’s shopping. Some
people
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who consider advertising no longer helpful may maintain that consumers are so bored with
advertisements
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that they immediately skip or ignore their content. A case in point is the frequent appearance of
promotions
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on free online video platforms,
such
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as YouTube. Within every few minutes, the
advertisements
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appear on the screen to disturb watching videos, which evokes a negative impression of advertising to neglect to watch it.
Thus
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, the audience does not recognise the contents of the
advertisements
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.
However
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, I believe that advertising works effectively in general. The first reason why I think
this
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way is that there are many unique
promotions
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that remain in consumers’ memories. If
people
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hear the name of a product several times with rhythmical sounds, its name is edged in their brains unconsciously.
As a result
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, when consumers go to shops and find that item, they tend to recognise
this
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product as attractive.
Moreover
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, the emerging business model that provides users with free content,
such
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as gaming apps, with revenues from
advertisements
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sponsored by other companies can be the fact proving
this
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promoting system is still practical.
This
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means that many companies consider that they can increase the sales of their products by advertising.
To sum up
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,
although
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too many
promotions
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in daily life sometimes demotivate
people
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to see them, there are still positive effects of encouraging
people
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to buy merchandise.
Therefore
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, I conclude that advertising is an effective measure.
Submitted by r.sakamoto126 on

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Topic Vocabulary:
  • persuade
  • promote
  • attract
  • influence
  • impact
  • consumerism
  • commercialism
  • market
  • product
  • brand
  • endorsement
  • manipulative
  • saturated
  • overwhelmed
  • repetitive
  • distracting
  • irrelevant
  • exaggerated
  • misleading
  • desensitized
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