Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both these views and give your own opinions.

It is sometimes argued that
promotions
are thoroughly effective in motivating
people
to purchase products,
whereas
others claim that
advertisements
are too prevailed to enhance consumer spending.
Although
there are some truths in the latter opinion, I mainly consider advertising is still one of the main tools to promote
people
’s shopping. Some
people
who consider advertising no longer helpful may maintain that consumers are so bored with
advertisements
that they immediately skip or ignore their content. A case in point is the frequent appearance of
promotions
on free online video platforms,
such
as YouTube. Within every few minutes, the
advertisements
appear on the screen to disturb watching videos, which evokes a negative impression of advertising to neglect to watch it.
Thus
, the audience does not recognise the contents of the
advertisements
.
However
, I believe that advertising works effectively in general. The first reason why I think
this
way is that there are many unique
promotions
that remain in consumers’ memories. If
people
hear the name of a product several times with rhythmical sounds, its name is edged in their brains unconsciously.
As a result
, when consumers go to shops and find that item, they tend to recognise
this
product as attractive.
Moreover
, the emerging business model that provides users with free content,
such
as gaming apps, with revenues from
advertisements
sponsored by other companies can be the fact proving
this
promoting system is still practical.
This
means that many companies consider that they can increase the sales of their products by advertising.
To sum up
,
although
too many
promotions
in daily life sometimes demotivate
people
to see them, there are still positive effects of encouraging
people
to buy merchandise.
Therefore
, I conclude that advertising is an effective measure.
Submitted by r.sakamoto126 on

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Topic Vocabulary:
  • persuade
  • promote
  • attract
  • influence
  • impact
  • consumerism
  • commercialism
  • market
  • product
  • brand
  • endorsement
  • manipulative
  • saturated
  • overwhelmed
  • repetitive
  • distracting
  • irrelevant
  • exaggerated
  • misleading
  • desensitized
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