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Writing Samples
Band 8

Some people find advertisements amusing or annoying and they are not influenced by this when they shop. To what extend do you agree or disagree?

#people #advertisements #shop
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The effect of
advertisements
 on buyers is an issue which receives many different comments from the public. Some individuals argued that
advertisements
 are annoying and their buying behaviour is out of the
advertisement
’s influence. Personally, I believe that
advertisements
 still play certain roles in persuading customers to buy products. It is of the opinion that
advertisement
 is not the only factor that affects consumers when they shop. With the diversity of product ranges, there is a trend that buyers are likely to search for the product’s information carefully before making purchasing decisions. They tend to look at the positive comments from previous buyers or positive experiences from their relatives or friends. They believe that buying based on
this
 information can help them to avoid the risks of purchasing products with low quality.
On the other hand
, with the boom of commercial
advertisements
 on social platforms
such
 as Facebook, Tik Tok…, the role of
advertisement
 is deniable. It is no doubt that
advertisement
 provides the very first information about a product to customers and catches their attention, helping them to make a comparison between different brands,
hence
, boosting them to make the purchasing decision more quickly and easier.
In addition
, it is reported that companies tend to allocate between 2-5% of their sales revenue to advertising. It means that advertising is still a key channel that brings products to customers.
To sum up
,
although
advertisement
 does not influence some people when they shop, it still plays a crucial role in the process of making buying decisions and
this
 role should not be underestimated.
Submitted by nguyenlyacbd on

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For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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Topic Vocabulary:
  • Consumer behavior
  • Desensitization
  • Persuasive
  • Brand perception
  • Shopping habits
  • Marketing tactics
  • Selective attention
  • Online advertising
  • Traditional media
  • Cultural background
  • Ethical considerations
  • Ad saturation
  • Advertising literacy
  • Brand loyalty
  • Consumer skepticism
  • Target audience
  • Emotional appeal
  • Cognitive dissonance
  • Impulse buying
  • Ad avoidance
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