More and more people want to buy clothes, cars and other products from well-known brands. What are the reasons? Do you think it is a positive or negative development?

Recently, the new trend in purchasing
products
shows that more and more people prefer
products
from famous
brands
.
This
essay will explain a particular reason behind
this
trend. I believe that
this
is not positive buying behaviour.
To begin
with, the main reason for
this
trend is the wish to personally show off. Obviously, each person in society has different needs based on their situation and background. Psychologists reveal that when basic needs
such
as enough food or clothes are met, individuals will think about the higher demand which is self-esteem. In
this
stage, they tend to choose goods from well-known trademarks which are embedded in luxury, high quality, high price and even unique.
Moreover
, famous items can be used as a measurement to compare the success and rich of individuals.
As a result
, more and more people choose items from well-known
brands
to show their social status toward others. In my opinion, purchasing
products
from well-known
brands
hinders the development of small unknown enterprises,
then
causing negative effects on the local economy. Obviously, when well-known
products
take over the market, unknown or average
brands
will face numerous difficulties in approaching customers regardless of the cheaper price or good quality. Obstacles in selling
products
to customers lead to a high level of inventory.
As a consequence
, enterprises do not have enough necessary resources to maintain production and operation,
thus
, closing the business is an inevitable result. In conclusion, individuals are likely to consume
products
with famous brand names to show their high social status. I believe that
this
consuming tendency may have drawbacks in the long run.
Submitted by nguyenlyacbd on

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