In the advertising, businesses nowadays usually emphasize that their products are new in someway. Why is this? Do you think it is a positive or negative development?

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In modern days, many companies tempt to persuade customers of their
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with brand-new functions by advertising. From my perspective,
this
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means could increase product sales and make profits from advertisements.
However
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, I agree it
also
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cost disadvantage development by over-packing the products and I would discuss it in the following essay. It is apparent that commercial places
an
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are an
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essential part of modern business.
First,
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The competition between companies gets stronger, every business comes up with ideas to stimulate consumption of the
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which includes convincing people the products have innovative functions. there is no doubt that it is an advantageous way to promote consumption and catch the eye of customers.
For example
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, The reason iPhone is so popular these days and is sold out immediately since on the market is that it always improves its functions once a year which induced populations to get a new device for better life quality.
On the other hand
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,
this
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phenomenon makes a lot of businesses over packaged their own products but their property doesn't fit their words. It could make the customer lose their trust in the company.
For instance
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, I once saw an advertisement for fitness equipment which claims that once people step on it and Hsin still that the product will start moving. After a couple of minutes, people can stay fit without exercising.
This
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advertising exaggerates the property of the product and gives me a bad image of the company. In conclusion,
although
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advertising surely improves consumption for businesses and attracts lots of buyers coming out with brand new
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;
However
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it is
also
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a two sides blade that could destroy a company's image by over-packaging the
items
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.
Submitted by 4949angela on

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