In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

These days
producers
have arguments that their
products
do have not any similarities with other factory
products
and they have some reasons for their belief.
Also
, it has some positive and negative effects on them. On the one hand,
producers
want to say to
people
that their
products
are new and they do have not any similarities to other brand
products
. They have some reasons for their beliefs.
Firstly
, advertising encourages
people
to buy something new,
for example
, they believe that new things have more advantages than old ones so when they want to buy a washing machine they are choosing the newest one because they think that it is working better.
Secondly
,
producers
want to say that they are being the first company in their industry so they wanted to reach the best level of technology to provide the highest quality of
people
.
Finally
, advertising emphasis has some effect on
people
’s minds and encourages them to compare different brands so they take the best decision.
On the other hand
, advertising should present their
products
and when say that our
products
are the newest, it has some advantages and disadvantages. When
producers
build a new product it can be caused by higher prices so it is a disadvantage because some
people
can’t pay the higher price.
Also
, new
products
always have some new abilities that it is useful for
people
so it is a positive point. In conclusion, advertising should present the producer’s value and provide information to customers.
For example
, they can say that
products
are the newest product with new abilities. It has some positive and negative effects on
people
and
producers
.
Submitted by Fa Ha on

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    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
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    • Sentence 1 - Topic sentence
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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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