In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

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These days, in business advertising, it is common to appeal
products
Change preposition
to products
show examples
with new characteristics.
This
is because
consumers
tend to be tempted by new things, and it is one of the most possible ways for the company to highlight
product
points. I personally think that the
advantages
of
this
trend outweigh the disadvantages. First of all, most people are attracted to advertising and buy certain
products
. So, in order to attract consumer attention, it is natural for
companies
to emphasize new aspects of their
products
.
Also
Add a comma
,Also
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regular customers are always looking for something new because they want to spend money on better items than before. What “new” means to
consumers
would be reasonably expected to mean “ developed”.
For instance
, when a company releases a new
product
,
consumers
are not interested
without
Change preposition
in
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the development of an older version, so they need to develop additional features,
product
improvement methods, and new design ideas.
In addition
, since the purpose of advertising is to reach customers and sell
products
, it is commercially reasonable for most
companies
to focus on the
advantages
of
products
. Some may argue that advertising, in which
companies
try to appeal
new
Change preposition
to new
show examples
products
, creates unnecessary high competition. But I disagree with
this
argument. With the development of the internet, reasonable
consumers
can collect information and distinguish between false and misleading advertisements.
On the other hand
, in order to advertise new benefits,
companies
must strive to develop
products
.
This
is why
companies
spend huge amounts of money on research and development as they develop
technology
Add an article
the technology
show examples
. Advances in technology and the launch of new
products
make our lives more convenient. In conclusion, for
companies
, emphasizing the new
advantages
of the
product
is effective in promoting it to customers.
Also
, there are more
advantages
than disadvantages.
Therefore
, through
product
advertisements by
companies
,
consumers
can consume reasonably, and
companies
will make more efforts to develop technologies to make money. These technological advances make our lives more convenient.
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Use cohesive linking words accurately and appropriately

Linking words are very important in your essay.

To score effectively on your IELTS exam, you should make an effort to implement short concise sentences coupled with linking words.

Almost every sentence in your essay should have a linking word of some sort.

In fact, the only sentences that can omit linking words are your background sentence and thesis.

Linking word examples:

  • firstly
  • secondly
  • thirdly
  • in additional
  • moreover
  • also
  • for example
  • for instance
  • therefore
  • however
  • although
  • even though
  • despite

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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