Analyze the impact of cultural differences on international business operations.

There is growing sentiment today related to cultural diversity and its effects on running a
business
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. From my perspective, I believe that the impact of cultural diversity in the workplace can be both favourable and unfavourable and I will discuss it in
this
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essay. On the one hand, there is one main disadvantage of cultural differences related to misunderstanding in communication.
Language
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can be seen as the biggest problem when
people
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connect with each other, especially in spoken
language
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. Even in every
people
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in the office can speak English, the difference between accent and expression still creates many misunderstandings for native speakers.
Besides
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spoken
language
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, body
language
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is
also
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a large matter. Different
countries
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have their own culture and many special ways of using body
language
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.
For example
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, to show greetings and respect to their partners, some Europe
countries
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such
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as France, Germany, Sweden, etc, tend to shake hands when meeting and leaving.
However
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, in some Asian
countries
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such
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as China, Japan, etc,
people
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here tend to bow heads
instead
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of shaking hands in the
business
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environment.
On the other hand
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, the benefits of cultural diversity outweigh these disadvantages. First of all, employees belonging to different
countries
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usually have different ways of thinking, solving and handling problems. From that, a matter can be solved in many ways by some different experiences and knowledge bases.
Secondly
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, foreign employees will have
more
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a more
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objective and in-depth look at their country's cultures and lifestyle, from that, companies which want to expand their market to other
countries
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will have the right strategy for marketing and operating
business
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in the new markets.
For example
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, there is a memorable advertisement from MacDonal in Finland that has been considered clever locally, but it was seen as confusing and weird by foreign audiences. So, it is really important to do research about the local market before putting products in and that can be supported a lot by local employees. In conclusion, the difference between
people
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in many cultures brings both pros and cons for
business
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companies.
However
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, if we can take these advantages and develop them in the future, they can create much value that can not be predicted.

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