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Band 5.5

In their advertising businesses now adays usually emphasise that their products are new in some way Why is this ? do you think it is a positive or negative development

#businesses #adays #emphasise #products #development
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Highlighting new
products
 has been an alternative for businesses to attract
costumers’
Correct your spelling
customers’
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 audience through advertisement. The main reason why companies have been focusing on new marketing strategies is the highly competitive environment that advertising has been going through lately. Personally, I believe it has a positive impact
for
Change preposition
on
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 the business in general
,
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apply
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 because new
products
 differ
them
Correct pronoun usage
apply
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from other
competitors
. Emphasizing new
products
 has been a strategy to stand out among
competitors
, once
Add an article
the advertisement
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advertisement
Correct article usage
an advertisement
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 has now been displayed in different channels, rising the dispute for attention. Today
people
 have access to advertising anywhere and all the time, and they are not limited to
appear
Wrong verb form
appearing
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 on television, newspaper, radio, and magazines anymore. The old style of advertisement consumption has now been replaced by
Internet
Correct article usage
the Internet
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 and smartphones. The most common example today
are
Change the verb form
is
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the
Correct article usage
apply
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social media, where
people
 are bombarded with a multitude of
ads
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ad
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 content between pictures and videos of their friends.
Therefore
, as the competition rose, brands had to adapt their campaigns to
this
 new trend and highlight new
products
 to attract more
audience
Fix the agreement mistake
audiences
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. The new advertising strategy developed has been playing an important role
for
Change preposition
in
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 successful brands, especially
with
Change preposition
apply
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those that focus on new
products
. By offering something new for consumers, companies differ from other
competitors
 and are able to start a new niche of
certain
Correct article usage
a certain
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product
Fix the agreement mistake
products
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 or
service
Fix the agreement mistake
services
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 that had not been developed before. A good example of
company
Add an article
a company
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 that offered a new product is Polishop with the Airfryer, which is a portable oven. The company invested
on
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in
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 advertisements
of
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for
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this
 new product that ended up very famous among
people
, especially
for
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apply
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those that don´t know how to cook or don´t have time to do so.
For
this
 reason, focusing on new
products
 is an extremely successful marketing strategy to attract consumers.
To sum up
, an increase
of
Change preposition
in
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 advertising that emphasize new
products
 or features has been seen lately. The reason for
that is
because
Correct word choice
that
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 companies must stand out among their
competitors
, which has become a tough task given all the new channels
that
Change preposition
through that
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 advertisements can reach
people
 today. As explained, highlighting new
products
 is a positive development, since it can attract more
consumers
Change noun form
consumers'
consumer's
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 attention
then
Replace the word
than
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products
 that already exist.
Submitted by fredpolfernandes on

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Use cohesive linking words accurately and appropriately

Linking words are very important in your essay.

To score effectively on your IELTS exam, you should make an effort to implement short concise sentences coupled with linking words.

Almost every sentence in your essay should have a linking word of some sort.

In fact, the only sentences that can omit linking words are your background sentence and thesis.

Linking word examples:

  • firstly
  • secondly
  • thirdly
  • in additional
  • moreover
  • also
  • for example
  • for instance
  • therefore
  • however
  • although
  • even though
  • despite

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