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Writing Samples
Band 7

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both these views and give your own opinion.

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In recent years adverts companies play a role in increasing
people
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's interest in buying the items they promote. That some believe that they successfully persuade a large number of customers,
while
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 some argue that because of its repetitive fashion
people
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 outgrew it and show little interest in it. Personally, I would argue that maybe some have developed resistance;
however
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, there are more those who find advertisements appealing and beneficial in choosing the product they want to purchase in the future. Decades ago buyers have minimal idea of the various
products
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 on the market. Because of the advertisement, it lessened the problem of identifying which certain
products
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 are good for them, as it provides a quick overview of the necessary details on a product item, in an entertaining and fashionable manner.
This
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 catch the attention of many
people
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 in their homes,
such
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 as the stay home wives, which contributed the greater proportion of the sales.
Hence
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, most advert contents feature mothers and children at home which has become the best strategy to solicit more customers favours.
On the contrary
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, some argue that
due to
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 the similarity and style of advertising their product,
people
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 had developed a sense of boredom by seeing the repetitive content that makes it less appealing. Like, laundry
products
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, detergent companies led to content that was almost identical to other brands which give a negative effect. Albeit,
this
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 might have disadvantages, but
according to
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 studies it has proven that a fraction of retention instils unconsciously by hearing or watching repetitive information.
Thus
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, making costumer identify items in the supermarket in an easy way . In conclusion,
while
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 I acknowledge the drawback of over popularity of advertisements. Personally, I would argue that advertisements will still remain effective in getting
people
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's attention and continue to benefit customers in selecting the
products
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 in the future.

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Use a variety of complex and simple sentences

You should use complex sentences in your writing, but it does not mean that you should try to make all of our sentences complex.

‘Complex’ sentences are not actually very complex; they are just two or more simple sentences put together. Putting them together makes the essay more coherent and cohesive.

Examples:

I really want to study but I’m too tired.

I wore a warm coat because the weather was cold.

If action is not taken soon on climate change, global warming will get worse.

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Topic Vocabulary:
  • persuade
  • promote
  • attract
  • influence
  • impact
  • consumerism
  • commercialism
  • market
  • product
  • brand
  • endorsement
  • manipulative
  • saturated
  • overwhelmed
  • repetitive
  • distracting
  • irrelevant
  • exaggerated
  • misleading
  • desensitized
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