In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

#businesses #emphasise #products #development

In our modern era, companies consider good advertisements to be a critical part of a successful enterprise where, in their advertising, they often indicate the new features available in their

products

to grab clients’ attention.

This

is mainly to make high profit and be well ahead of other businesses in their niche;

however

, I firmly believe that it is a negative development

due to

the firm focusing on money other than customer needs,

as well as

products

being identical with minor new features. To start with, it is an undeniable fact that the main goal of the corporation is to acquire more money to ensure the thriving of the business and the only way to make their

products

reachable to the consumers is through advertisements.

Moreover

, they show customers that they are always searching for new updates and are up to date with the latest technology.

For instance

, shortly after Apple announced their new smartphone design back in 2005, Samsung copied the same idea and presented its product to the public in 2009. Most of the time, companies change very few features in their

products

exclusively to advertise and sell them.

For example

, the only updates that Apple made in their iPhone 13 Pro when compared to iPhone 12 Pro, are higher battery life and capacity.

Furthermore

, some firms have all their merchandise identical to each other which eventually damages their reputation. Air pods made by Apple are a prime example where all the ones produced by the company are roughly the same with minor changes. In conclusion,

although

it is crucial that firms ought to be continuously looking for improvements to their goods, I sincerely think that it is an adverse development to advertise

products

with minor upgrades. They should always ensure that they develop a unique idea to advertise it to the world.

Submitted by ahmedhany98 on Wed Apr 26 2023

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Sentence 1 - Background statement
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Sentence 3 - Thesis
Sentence 4 - Outline sentence

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Sentence 1 - Topic sentence
Sentence 2 - Example
Sentence 3 - Discussion
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Paragraph 3 - Second supporting paragraph

Sentence 1 - Topic sentence
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9Linking words
meeting the goal of 7 or more
1Word repetition
meeting the goal of 3 or fewer
0Grammar mistakes
 

4 paragraphs

305 words

0123456789.0505

Overall Band Score

Coherence and Cohesion: 9.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 8.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 6.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 5.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

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Topic Vocabulary:

emphasise
advertising
products
innovation
competitive strategy
consumer dissatisfaction
value

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In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Fully explain your ideas

Essentional vocabulary list for IELTS Writing 7+

In some cultures, children are often told that they can achieve anything if they try hard enough. What are the advantages and disadvantages of giving children this message?

Buying things on the internet, such as books, air tickets, and groceries, is becoming more and more popular. Do the advantages of shopping this way outweigh the disadvantages?

More and more wild animals are on the verge of extinction and others are on the endangered list. (What are the reasons for this?, What can be done to solve this problem?) Give reasons for your answer and include any relevant examples from your own knowledge or experience.

In some cities, there are few controls over the design and construction of new homes and office buildings, so people can build in whatever style they like. Do you think the advantages outweigh the disadvantages?

Research shows that business meetings, discussions and training are increasingly taking place online nowadays. Do the advantages of this trend outweigh the disadvantages?