Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both these views and give your own opinion. Give reasons for your answer and include any relevant examples from your own knowledge or experience.

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Advertising is an essential component of modern-day commerce.
While
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some
people
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believe that advertising is highly effective at influencing our purchasing decisions, others argue that advertising has become so commonplace that it is now often ignored. In
this
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essay, I will examine both perspectives and argue that it is not effective to control our purchasing decisions. On the one hand, advertising is believed to be highly effective in convincing
people
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to buy things. Adverts are designed to appeal to consumers by highlighting the benefits and unique features of a product or service.
For instance
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, commercials for fast food restaurants often depict delicious-looking meals and happy families enjoying them together.
Such
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ads
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can create a positive association with the product in the minds of viewers, which can influence their decision to buy it.
On the other hand
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, some argue that advertising has become so pervasive that
people
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have developed a kind of immunity to it. We are constantly bombarded with advertisements on television, radio, social media, and even in public spaces
such
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as billboards and bus stops.
As a result
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, many
people
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have become desensitized to the messages conveyed by
ads
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and are unlikely to be swayed by them.
In addition
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,
people
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are often wary of advertisements because they know they are designed to sell a product or service, which can make them sceptical of the claims being made. In my opinion, these days,
people
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are exposed to so much advertising that they may not pay attention to all of it.
Furthermore
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, many
people
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actively resist being influenced by
ads
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because they are aware of their manipulative nature. In conclusion,
while
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advertising can be a powerful tool for persuading
people
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to buy things, it is not successful in modern times. It is important for us to remain critical and discerning when exposed to advertising, and to make purchasing decisions based on our own needs and preferences rather than solely on the basis of
ads
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.
Submitted by kuldeepakdhir on

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To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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Topic Vocabulary:
  • persuade
  • promote
  • attract
  • influence
  • impact
  • consumerism
  • commercialism
  • market
  • product
  • brand
  • endorsement
  • manipulative
  • saturated
  • overwhelmed
  • repetitive
  • distracting
  • irrelevant
  • exaggerated
  • misleading
  • desensitized
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