Some companies use major sportsa events for promoting their products. Some people believe that is a negative effect on sports. Do you agree or disagree?

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It is argued that sporting
events
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for the promotion of their products it's a disadvantage.
This
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essay totally disagrees with that statement. I think there are some benefits of
sports
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marketing despite its adverse effects.
To begin
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with, monetary gains from advertisements are an obvious advantage. Striking income is earned by the
sports
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organisations to promote a product during
sports
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events
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and with
this
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compensation, the authorities can encourage the growth of sport.
Moreover
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, it is an ideal way to grab financial assistance from the private section which would
otherwise
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, have been impossible. To cite an example, during the Seoul Olympic games, Coca-Cola offered an amount of $22 million just to display the Olympic symbol on its brand. There is no doubt that it can be used to improve these
events
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.
On the other hand
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, there is no doubt that the monetization of
sports
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can cause serious aftermaths. To illustrate, the famous brands that sponsor or pay the athletes, usually end up distracting from their games. It is
also
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possible to say that, the bigger the amount of sponsorship, the more the players feel under pressure to win. Mostly, the sponsors target the winning teams to make them ambassadors.
Thus
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, the focus of players diverts from dedicated playing towards financial gains which disturbs the purity of participating in
sports
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.
To sum up
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, in my view, marketing in
sports
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and athletic endorsement for numerous products is a trend
that is
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likely to continue but to avoid unfavourable outcomes of promotional
events
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, the players must be taught to play indifferently to give optimum performance.
Submitted by mustaarjola9 on

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Topic Vocabulary:
  • commercialization
  • sponsorship
  • advertisements
  • fan experience
  • unhealthy lifestyles
  • competitive integrity
  • economic benefits
  • brand recognition
  • sportsmanship
  • athletic achievement
  • globalization
  • cultural significance
  • corporate involvement
  • public perception
  • consumerism
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