Some companies use major sportsa events for promoting their products. Some people believe that is a negative effect on sports. Do you agree or disagree?

It is argued that sporting

events

for the promotion of their products it's a disadvantage.

This

essay totally disagrees with that statement. I think there are some benefits of

sports

marketing despite its adverse effects.

To begin

with, monetary gains from advertisements are an obvious advantage. Striking income is earned by the

sports

organisations to promote a product during

sports

events

and with

this

compensation, the authorities can encourage the growth of sport.

Moreover

, it is an ideal way to grab financial assistance from the private section which would

otherwise

, have been impossible. To cite an example, during the Seoul Olympic games, Coca-Cola offered an amount of $22 million just to display the Olympic symbol on its brand. There is no doubt that it can be used to improve these

events

.

On the other hand

, there is no doubt that the monetization of

sports

can cause serious aftermaths. To illustrate, the famous brands that sponsor or pay the athletes, usually end up distracting from their games. It is

also

possible to say that, the bigger the amount of sponsorship, the more the players feel under pressure to win. Mostly, the sponsors target the winning teams to make them ambassadors.

Thus

, the focus of players diverts from dedicated playing towards financial gains which disturbs the purity of participating in

sports

.

To sum up

, in my view, marketing in

sports

and athletic endorsement for numerous products is a trend

that is

likely to continue but to avoid unfavourable outcomes of promotional

events

, the players must be taught to play indifferently to give optimum performance.