Some people belive that advertising has a strong effect on a person's decision-making process. Other people believe that it has little or no real impact. Discuss both views and give your own opinion.

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A handful of
individuals
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opine that broadcasting has a strong effect on a person's choice in order to purchase something;
however
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,others think that it has little impact on them whenever they buy something. I agree with the former viewpoint
this
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is an attempt to delineate both the conflicting views
along with
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my opinion in the subsequent paragraphs. There are some reasons why a number of
individuals
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believe that announcements have no real impact on a person's decision-making
while
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buying items. The predominant one is that in
this
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modern era, numerous
individuals
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do not opine in broadcastings as they are already aware of fake
advertisements
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. As everyone knows
that
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apply
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most of the announcements are shown fake by businessmen. They want to make a profit by selling different
products
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. It would be only possible if they give
advertisements
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and tell about only the benefits of
products
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.
However
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, owing to various reasons I advocate those who think that broadcasting has a strong influence on the masses for purchasing new
products
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from the market.
Firstly
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, companies not only tell about
only
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apply
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the benefits of
products
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but
also
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announce huge discounts on items through broadcasting by which a plethora of
individuals
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encourage
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are encouraged
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to buy
products
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from shops. A survey conducted by the BBC( British Broadcast Corporation) demonstrated that 65% of customers
fostered
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were encouraged
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to purchase as they were influenced by
advertisements
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which were given by businessmen and they announced huge discounts on
products
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. In conclusion,
although
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a myriad of the masses think that broadcasting has no effect on people purchasing something, I am in favour of those who opine that
advertisements
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have an impact on the masses for purchasing any item.
Submitted by MANJOT on

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task response
Work on providing a balanced discussion of both views and ensure that your opinion is clearly stated in the introduction and/or conclusion.
coherence and cohesion
Improve the overall organization and coherence of your essay. Use cohesive devices to link ideas and paragraphs more effectively.

Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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Topic Vocabulary:
  • consumer awareness
  • targeted marketing
  • emotional appeal
  • impulsive purchases
  • pervasive
  • brand loyalty
  • perceived needs
  • discerning consumer
  • information overload
  • ad fatigue
  • skepticism
  • persuasive elements
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