Some people believe that the higher the product is priced, the more likely it is that people will want to buy it. To what extent does price influence potential buyers? What other factors influence people to buy a product ?

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The
behavior
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behaviour
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of the consumers has been studied under research for the
last
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few decades. Various factors affect the decision-making of
people
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while
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buying
products
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. Pricing is considered as one of the most influential elements in
this
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regard. Companies
also
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use some other strategies to grab customer's attention like advertisements, high-
quality
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products
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or digital marketing. Nowadays,
people
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like to buy high-priced
products
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because they think of them as
quality
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products
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. It is a general perception that
quality
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product
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is always expensive
due to
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their high manufacturing cost.
Moreover
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, it
also
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comes into consideration that high prices represent a status symbol.
People
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feel rich by having and showing expensive items.
Furthermore
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, different brands use
this
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psychic behaviour of their clients and affiliate them with their
products
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.
For example
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, Apple company launches the most expensive iPhone and
people
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use to buy them whether they can afford it or not.
While
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discussing the other factors affecting the decisive strategies of customers, advertisement is at the top of the list. Merchandises manipulate customers by showing attractive ads and
people
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purchase goods whether they need it or not.
For example
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, if an advertisement is continuously popping up on our social media accounts, we interestingly watch it and ultimately it developed an interest in buying that particular
product
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and we ended up fulfilling our desire to purchase it. The
quality
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of the good is another element that influences the consumer's buying decision.
People
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tend to buy a high-
quality
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product
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whether it is expensive or not. Concluding to
this
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, if the
product
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is overpriced
people
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are encouraged to buy that.
However
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, it is not the only factor that has an impact on customer's decision-making. A good advertisement, marketing,
quality
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and goodwill or good reviews
also
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have a great influence on potential consumers' buying decisions.
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Include an introduction and conclusion

A conclusion is essential for IELTS writing task 2. It is more important than most people realise. You will be penalised for missing a conclusion in your IELTS essay.

The easiest paragraph to write in an essay is the conclusion paragraph. This is because the paragraph mostly contains information that has already been presented in the essay – it is just the repetition of some information written in the introduction paragraph and supporting paragraphs.

The conclusion paragraph only has 3 sentences:

  • Summary
  • Restatement of thesis
  • Prediction or recommendation

Example:

To summarize, a robotic teacher does not have the necessary disciple to properly give instructions to students and actually works to retard the ability of a student to comprehend new lessons. Therefore, it is clear that the idea of running a classroom completely by a machine cannot be supported. After thorough analysis on this subject, it is predicted that the adverse effects of the debate over technology-driven teaching will always be greater than the positive effects, and because of this, classroom teachers will never be substituted for technology.

Start your conclusion with a linking phrase. Here are some examples:

  • In conclusion
  • To conclude
  • To summarize
  • Finally
  • In a nutshell
  • In general

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