In their advertising, businesses nowadays usually emphasis that their products are new in some ways. Why is this? Do you think it is a positive or negative development?

✨ Do you want to improve your IELTS writing?
It has been observed that many companies nowadays tend to focus on the novelty of their products on numerous marketing channels. In
this
Linking Words
essay, I will primarily discuss the main reasons and draw my opinion about
this
Linking Words
strategy
Use synonyms
.
To begin
Linking Words
with, it is undeniable that by advertising something new, brands can get more attention from their customers.
This
Linking Words
is because individuals are usually interested in the most trendy and latest product versions which are always presumably better and more innovative than the old ones they already got.
Therefore
Linking Words
, advertisements on the new features will provide clients with information which they may feel fascinated with, stimulating them to quickly decide to buy.
For instance
Linking Words
, a great number of Vietnamese people are big fans of iPhones and always
arouse
Wrong verb form
aroused
show examples
about the newest model.
Hence
Linking Words
, they do not hesitate to queue in a long line on the launching date to get the latest version.
Additionally
Linking Words
, emphasizing the newest qualities of the product enables companies to be recognized as pioneers in their industry. Thanks to
this
Linking Words
strategy
Use synonyms
, enterprises can improve their sales volume which in turn leads to higher revenue and profits.
Although
Linking Words
this
Linking Words
approach seems to be considerably beneficial to businesses, it is criticized to bring certain disadvantages.
Firstly
Linking Words
, some features which are advertised as new are not really significant and even meaningless.
For example
Linking Words
,
while
Linking Words
the iPhone 14 was introduced with an expectation to be superior to other older versions, many users evaluated that its design and functions are not too different from that of the iPhone 13.
However
Linking Words
, buyers still need to pay a higher price to get the lasted model.
In other words
Linking Words
, there is a waste of the purchaser’s money.
Secondly
Linking Words
,
this
Linking Words
strategy
Use synonyms
also
Linking Words
causes a waste of natural resources. The main reason is that when the newest versions are launched, the older ones are usually thrown away, leading to a large amount of rubbish which in turn creates considerable harm to the environment. To be more specific, a statistical report shows that nearly 85% of electronic waste is sent to
landfill
Fix the agreement mistake
landfills
show examples
and burned and released toxins into the atmosphere. In conclusion, attracting more customers and achieving a pioneer position in the market are two main factors motivating companies to spend more budget on advertising the novelty of their products. Personally, I firmly believe that
this
Linking Words
strategy
Use synonyms
is a negative approach in terms of buyers being misled and causing environmental problems.
Submitted by nguyenlyacbd on

Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Writing9 with appropriate and specific direction to the original content.

coherence cohesion
Ensure that each paragraph is focused on a single main idea and avoid repetition of supporting points. Make sure that the conclusion summarizes the main points and provides a clear stance on the issue.
task response
Consider providing more detailed examples that directly relate to the argument being made. Additionally, ensure that the introduction clearly states the writer's opinion on the topic.

Word Count

IELTS says that you should write a minimum of 250 words in writing task 2. If you go under word count you will lose marks in task response.

A very long essay will not give you a higher band score.

Aim for between 260 to 290 words in writing task 2. This will ensure a concise essay and will be realistic in terms of time management. You have only 40 minutes to write the essay and you need around 10 minutes of planning time, so you will not be able to write a long essay in 30 minutes.

Discover more tips in The Ultimate Guide to Get a Target Band Score of 7+ »— a book that's free for 🚀 Premium users.

What to do next:
Look at other essays: