In their advertising, businesses nowadays usually emphasis that their products are new in some ways. Why is this? Do you think it is a positive or negative development?
It has been observed that many companies nowadays tend to focus on the novelty of their products on numerous marketing channels. In
this
essay, I will primarily discuss the main reasons and draw my opinion about this
strategy
.
To begin
with, it is undeniable that by advertising something new, brands can get more attention from their customers. This
is because individuals are usually interested in the most trendy and latest product versions which are always presumably better and more innovative than the old ones they already got. Therefore
, advertisements on the new features will provide clients with information which they may feel fascinated with, stimulating them to quickly decide to buy. For instance
, a great number of Vietnamese people are big fans of iPhones and always arouse
about the newest model. Wrong verb form
aroused
Hence
, they do not hesitate to queue in a long line on the launching date to get the latest version. Additionally
, emphasizing the newest qualities of the product enables companies to be recognized as pioneers in their industry. Thanks to this
strategy
, enterprises can improve their sales volume which in turn leads to higher revenue and profits.
Although
this
approach seems to be considerably beneficial to businesses, it is criticized to bring certain disadvantages. Firstly
, some features which are advertised as new are not really significant and even meaningless. For example
, while
the iPhone 14 was introduced with an expectation to be superior to other older versions, many users evaluated that its design and functions are not too different from that of the iPhone 13. However
, buyers still need to pay a higher price to get the lasted model. In other words
, there is a waste of the purchaser’s money. Secondly
, this
strategy
also
causes a waste of natural resources. The main reason is that when the newest versions are launched, the older ones are usually thrown away, leading to a large amount of rubbish which in turn creates considerable harm to the environment. To be more specific, a statistical report shows that nearly 85% of electronic waste is sent to landfill
and burned and released toxins into the atmosphere.
In conclusion, attracting more customers and achieving a pioneer position in the market are two main factors motivating companies to spend more budget on advertising the novelty of their products. Personally, I firmly believe that Fix the agreement mistake
landfills
this
strategy
is a negative approach in terms of buyers being misled and causing environmental problems.Submitted by nguyenlyacbd on
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coherence cohesion
Ensure that each paragraph is focused on a single main idea and avoid repetition of supporting points. Make sure that the conclusion summarizes the main points and provides a clear stance on the issue.
task response
Consider providing more detailed examples that directly relate to the argument being made. Additionally, ensure that the introduction clearly states the writer's opinion on the topic.
Word Count
IELTS says that you should write a minimum of 250 words in writing task 2. If you go under word count you will lose marks in task response.
A very long essay will not give you a higher band score.
Aim for between 260 to 290 words in writing task 2. This will ensure a concise essay and will be realistic in terms of time management. You have only 40 minutes to write the essay and you need around 10 minutes of planning time, so you will not be able to write a long essay in 30 minutes.