In theie advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

It is true that the current marketing methods are helping product owners display their
products
in a new way. In the following essay, I will explain the potential reason for
this
phenomenon and share my perspective later. In general, sales boost desire is the primary factor that makes businesses advertise new
products
.
Due to
the competitive market in
such
an advanced technology world, consumers are getting more accessible than ever to search and buy items online.
Consequently
, each product must be somehow renewed daily to attract the purchaser.
Otherwise
, their
products
will be easily surpassed by the opponent party.
For example
, Apple's slogan “Think different” brings us top-notch gadgets daily under different stories.
This
is the way how they can survive for decades and be beloved by a considerable number of global fans.
While
some argue that too many advertisements have some negative impacts,
such
as annoying audiences, others believe it's a significant contribution to economic growth, which I strongly agree with. For a successful sales campaign inspired by the trendy idea, the company can bring in new customers and have more income needed to re-use than to build a strong team and invent more valuable
products
.
This
win-win development makes human life easier with the latest technology and brings money to the government because one part of their revenue will be paid for certain taxes up to the current policy in the country where the items are made. In conclusion, I consider that the benefits outweigh the drawbacks when businesses try to emphasize their inventions are innovative.
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Include an introduction and conclusion

A conclusion is essential for IELTS writing task 2. It is more important than most people realise. You will be penalised for missing a conclusion in your IELTS essay.

The easiest paragraph to write in an essay is the conclusion paragraph. This is because the paragraph mostly contains information that has already been presented in the essay – it is just the repetition of some information written in the introduction paragraph and supporting paragraphs.

The conclusion paragraph only has 3 sentences:

  • Summary
  • Restatement of thesis
  • Prediction or recommendation

Example:

To summarize, a robotic teacher does not have the necessary disciple to properly give instructions to students and actually works to retard the ability of a student to comprehend new lessons. Therefore, it is clear that the idea of running a classroom completely by a machine cannot be supported. After thorough analysis on this subject, it is predicted that the adverse effects of the debate over technology-driven teaching will always be greater than the positive effects, and because of this, classroom teachers will never be substituted for technology.

Start your conclusion with a linking phrase. Here are some examples:

  • In conclusion
  • To conclude
  • To summarize
  • Finally
  • In a nutshell
  • In general

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Topic Vocabulary:
  • Competition
  • Consumer demand
  • Novelty
  • Innovation
  • Progress
  • Differentiation
  • Attract
  • Generate
  • Interest
  • Positive aspect
  • Negative aspect
  • Emphasize
  • Balancing
  • Quality
What to do next:
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