Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your opinion.

At the beginning of the 20th century, with the rapid progression of advertisement tools and new communication devices, many consumers are showing interest in buying advertised commodities.
However
, a group of the population consider it not a decisive way of encouragement to purchase stuff and find it easy to ignore. In the following paragraphs, I will discuss both ideas and provide my opinion as well.
To begin
with, marketing is a well-known trick to manipulate societies’ attitudes toward buying specific products.
Firstly
, humans have an intrinsic tendency for anything which is very much on display.
for example
, when the famous company Coca-Cola, started its business, there was not enough attraction towards it.
However
, when the corporation launched a huge advertisement campaign, all changed dramatically and nowadays, it is the most well-known brand all over the world.
Secondly
, since many different corporations make the same product in many cases, some people find it difficult to choose which one to buy. Here is where the commercial comes in, by showing the customer some valuable information which highlights the advantage of the brand compared to others.
On the other hand
, some argue that the commercials are too boring and repetitive in people’s lives, which could easily be ignored.
As a result
, they could not have enough impact on the customer’s decision to buy a product.
In addition
to that, the lack of creativity in many commercial methods leaves them unpopular. In conclusion,
although
there are two contrasting views toward the impacts of the advertisement on costumer’s opinion to buy a product, in my perspective, the human’s attitude to purchase anything which is very on display, still has the upper hand to choose what to buy.
Submitted by m.lotfipour92 on

Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Writing9 with appropriate and specific direction to the original content.

Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

Discover more tips in The Ultimate Guide to Get a Target Band Score of 7+ »— a book that's free for 🚀 Premium users.

Topic Vocabulary:
  • persuade
  • promote
  • attract
  • influence
  • impact
  • consumerism
  • commercialism
  • market
  • product
  • brand
  • endorsement
  • manipulative
  • saturated
  • overwhelmed
  • repetitive
  • distracting
  • irrelevant
  • exaggerated
  • misleading
  • desensitized
What to do next:
Look at other essays: