In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Advertising of
businesses
is becoming more widespread in many parts of the world these days.
This
essay will examine the causes related to
this
practice. Personally, I think it is a positive development for a variety of reasons. There are a variety of different factors in
this
phenomenon.
To begin
with,
customers
always have a curious mentality, buying
according to
trends so
businesses
when advertising need to show that their
products
are the latest. Another contributing factor to mention is that new
products
are always better than outdated
products
. In fact,
customers
will buy the latest
products
because they want to try them. I think
businesses
nowadays usually emphasise that their
products
are new in some way in their advertising is a positive development.
Firstly
, they will have responsibility for product quality.
This
is because if the product is not as advertised,
customers
will leave.
Secondly
,
businesses
will increase revenue.
For instance
, when
businesses
advertise new
products
,
customers
will know more and buy them, which helps increase revenue significantly. In conclusion, advertising in
businesses
is a big problem that affects a lot of people nowadays. It’s mainly caused by a curious mentality of
customers
,
businesses
want to increase revenue. In my opinion, I think it is a positive development because it is beneficial for both
businesses
and consumers.
Submitted by yeshomeclass on

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Use cohesive linking words accurately and appropriately

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To score effectively on your IELTS exam, you should make an effort to implement short concise sentences coupled with linking words.

Almost every sentence in your essay should have a linking word of some sort.

In fact, the only sentences that can omit linking words are your background sentence and thesis.

Linking word examples:

  • firstly
  • secondly
  • thirdly
  • in additional
  • moreover
  • also
  • for example
  • for instance
  • therefore
  • however
  • although
  • even though
  • despite

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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