In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

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Advertising of
businesses
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is becoming more widespread in many parts of the world these days.
This
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essay will examine the causes related to
this
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practice. Personally, I think it is a positive development for a variety of reasons. There are a variety of different factors in
this
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phenomenon.
To begin
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with,
customers
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always have a curious mentality, buying
according to
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trends so
businesses
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when advertising need to show that their
products
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are the latest. Another contributing factor to mention is that new
products
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are always better than outdated
products
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. In fact,
customers
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will buy the latest
products
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because they want to try them. I think
businesses
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nowadays usually emphasise that their
products
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are new in some way in their advertising is a positive development.
Firstly
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, they will have responsibility for product quality.
This
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is because if the product is not as advertised,
customers
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will leave.
Secondly
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,
businesses
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will increase revenue.
For instance
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, when
businesses
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advertise new
products
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,
customers
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will know more and buy them, which helps increase revenue significantly. In conclusion, advertising in
businesses
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is a big problem that affects a lot of people nowadays. It’s mainly caused by a curious mentality of
customers
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,
businesses
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want to increase revenue. In my opinion, I think it is a positive development because it is beneficial for both
businesses
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and consumers.
Submitted by yeshomeclass on

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Use cohesive linking words accurately and appropriately

Linking words are very important in your essay.

To score effectively on your IELTS exam, you should make an effort to implement short concise sentences coupled with linking words.

Almost every sentence in your essay should have a linking word of some sort.

In fact, the only sentences that can omit linking words are your background sentence and thesis.

Linking word examples:

  • firstly
  • secondly
  • thirdly
  • in additional
  • moreover
  • also
  • for example
  • for instance
  • therefore
  • however
  • although
  • even though
  • despite

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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