Large companies use sports events to promote their products. Some people think it has a negative impact on sports. To what extent do you agree or disagree?
Many corporations are sponsoring sporting events or teams as an efficient marketing tool. Some believe
this
trend exerts negative impacts on Linking Words
sports
. I somewhat agree with Use synonyms
this
.
In the first place, sponsorship leads to a win-win situation for both the event and the corporation. Primarily, companies can provide financial support to competitors that desperately need money. The costs of holding and publicizing a Linking Words
sports
event can be exorbitant, and a high-profile international game, Use synonyms
such
as World Cup, expects billions of dollars. Linking Words
Therefore
, the financial aid subsidized by sponsors is essential to cover the venues, equipment, catering and other costly expenditures. Linking Words
In addition
, it is a lucrative business for companies, because sponsoring popular teams and competitions can gain immense visibility, develop positive brand associations, and cultivate customer loyalty of certain die-hard Linking Words
sports
fans.
In the second place, there are valid reasons to say endorsements damage the events and athletes with their business nature in certain ways. Use synonyms
Firstly
, the sponsor can manipulate or even exploit the athletes, teams and events to suit their interests. Linking Words
For example
, when Nike invested $160 million in a five-year sponsorship of the Brazil national football team, the company was allowed to specify where, when and against whom the national team would play. Linking Words
Secondly
, some corporations associate Linking Words
sports
with negative images. The cases in point are the alcohol and tobacco companies whose media coverage promotes highly addictive products that deteriorate public health.
In conclusion, sponsorship has mutual benefits for both parties but over-commercialization will Use synonyms
also
bring about unwanted manipulation for Linking Words
sports
properties and reputation risks if associated with controversial products. On balance, I propose that Use synonyms
sports
properties should always select their sponsors with caution and never compromise their inherent virtue for revenue.Use synonyms
Submitted by kunyang1998 on
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