Many companies sponsor sports as a way for advertising themselves. Some people think it is good, while others think there are disadvantages to this. Discuss both sides and give your opinion.

It is true that many enterprises promote their products and services by sponsoring

sports

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events or sportsmen.

While

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some people believe that

this

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is beneficial to

companies

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, I agree with those who consider that there are some drawbacks to

this

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trend. entrepreneur On the one hand, it is obvious that several merits to entrepreneurs that sponsor

sports

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or celebrities.

Firstly

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,

this

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results in increasing awareness of the

company

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’s brand name. When

companies

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invest their money to facilitate

sports

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, they may gain publicity and recognition.

Therefore

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, more products are sold, and

this

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leads to the development of the

company

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.

Secondly

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, sponsoring sportsmen or

sports

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festivals is an effective way to get involved in the community.

For example

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, Coca-cola

company

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is often a big sponsor

for

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of

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the Olympics, and

this

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company

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receives the people’s references.

Consequently

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, the growing sales have brought much profit for the

company

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.

On the other hand

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, I share the concern of those who argue that there are disadvantages to

companies

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. A main drawback is that

companies

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may face risky financial. A good example is that when sponsored

sport

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sports

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celebrities did not play well or were injured, the

company

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would not get the profits which they originally expected. Another disadvantage is that

sports

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endorsement may harm the reputation of

companies

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. If the sportsman is involved in a scandal

,

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apply

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or drug abuse, the

company

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would be associated with that scandal or face customer boycotts. In conclusion,

although

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there are benefits for

companies

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to support

sports

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and sporting celebrities, it seems to me that the disadvantages of

this

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trend outweigh the benefits.