Many companies sponsor sports as a way for advertising themselves. Some people think it is good, while others think there are disadvantages to this. Discuss both sides and give your opinion.

It is true that many enterprises promote their products and services by sponsoring

sports

events or sportsmen.

While

some people believe that

this

is beneficial to

companies

, I agree with those who consider that there are some drawbacks to

this

trend. entrepreneur On the one hand, it is obvious that several merits to entrepreneurs that sponsor

sports

or celebrities.

Firstly

,

this

results in increasing awareness of the

company

’s brand name. When

companies

invest their money to facilitate

sports

, they may gain publicity and recognition.

Therefore

, more products are sold, and

this

leads to the development of the

company

.

Secondly

, sponsoring sportsmen or

sports

festivals is an effective way to get involved in the community.

For example

, Coca-cola

company

is often a big sponsor

for

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the Olympics, and

this

company

receives the people’s references.

Consequently

, the growing sales have brought much profit for the

company

.

On the other hand

, I share the concern of those who argue that there are disadvantages to

companies

. A main drawback is that

companies

may face risky financial. A good example is that when sponsored

sport

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sports

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celebrities did not play well or were injured, the

company

would not get the profits which they originally expected. Another disadvantage is that

sports

endorsement may harm the reputation of

companies

. If the sportsman is involved in a scandal

,

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or drug abuse, the

company

would be associated with that scandal or face customer boycotts. In conclusion,

although

there are benefits for

companies

to support

sports

and sporting celebrities, it seems to me that the disadvantages of

this

trend outweigh the benefits.