Many companies sponsor sports as a way of advertising themselves. Some people think this is good for the world of sport, while others think it is negative. Discuss both views and give your own opinion.

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Plenty of organizations sponsor
sports
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events to advertise their brand.
While
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this
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has benefited the
sports
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industry
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in many ways
such
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as increasing their popularity, it has
also
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had some adverse effects like match-fixing and gambling. In my opinion, I feel the advantages that come up with the attention the
sports
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industry
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has reached far outweigh the drawbacks. In my essay below, I will
further
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explain my position.
Firstly
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,
due to
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the involvement of different sponsors, the
sports
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industry
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has attained a greater level of popularity. They have introduced attractive gifts and provided luxurious packages for the winners. Through
this
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, their product is advertised easily and it
also
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makes the
game
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interesting and competitive.
For example
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, in India IPL matches have attained a greater reputation in the
last
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few years, and
this
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was mainly
due to
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the involvement of giant companies when the
game
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started attracting more followers.
While
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this
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is true, it has
also
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led many to get involved in match-fixing and gambling practices. There have been a lot of regulations passed in the
last
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few years by the
sports
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council to punish and eradicate
such
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practices.
However
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, it is still ongoing.
For example
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, In IPL matches, there have been several instances where a specific team were asked to not play for a season owing to these complaints.
In addition
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, Increasing amounts of money investments
also
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might drag the competition to an unhealthy level. People would start playing the
game
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just to win the prizes and they might forget to follow the ethical rules and develop their career. In conclusion,
although
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the certain increase in sponsors has affected the authenticity of the
game
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, it has
also
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grabbed the strong attention of many people owing to the advertisements and lucrative prizes. In the
last
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10 years, people have started enjoying some
sports
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to a greater level because of the popularity they gained.
Therefore
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, I believe it has been a positive change for the
sports
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industry
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rather than having worsening consequences.
Submitted by hemaecengineer on

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Topic Vocabulary:
  • sponsorship
  • advertisement
  • financial support
  • visibility
  • popularity
  • athletes
  • excel
  • healthy competition
  • commercialization
  • fair competition
  • profits
  • well-being
  • exclusion
  • less popular sports
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