Many companies sponsor sports as a way of advertising themselves. Some people think this is good for the world of sport, while others think it is negative. Discuss both views and give your own opinion.

Plenty of organizations sponsor

sports

events to advertise their brand.

While

this

has benefited the

sports

industry

in many ways

such

as increasing their popularity, it has

also

had some adverse effects like match-fixing and gambling. In my opinion, I feel the advantages that come up with the attention the

sports

industry

has reached far outweigh the drawbacks. In my essay below, I will

further

explain my position.

Firstly

,

due to

the involvement of different sponsors, the

sports

industry

has attained a greater level of popularity. They have introduced attractive gifts and provided luxurious packages for the winners. Through

this

, their product is advertised easily and it

also

makes the

game

interesting and competitive.

For example

, in India IPL matches have attained a greater reputation in the

last

few years, and

this

was mainly

due to

the involvement of giant companies when the

game

started attracting more followers.

While

this

is true, it has

also

led many to get involved in match-fixing and gambling practices. There have been a lot of regulations passed in the

last

few years by the

sports

council to punish and eradicate

such

practices.

However

, it is still ongoing.

For example

, In IPL matches, there have been several instances where a specific team were asked to not play for a season owing to these complaints.

In addition

, Increasing amounts of money investments

also

might drag the competition to an unhealthy level. People would start playing the

game

just to win the prizes and they might forget to follow the ethical rules and develop their career. In conclusion,

although

the certain increase in sponsors has affected the authenticity of the

game

, it has

also

grabbed the strong attention of many people owing to the advertisements and lucrative prizes. In the

last

10 years, people have started enjoying some

sports

to a greater level because of the popularity they gained.

Therefore

, I believe it has been a positive change for the

sports

industry

rather than having worsening consequences.