Many companies sponsor sports as a way of advertising themselves. Some people think this is good for the world of sport, while others think it is negative. Discuss both views and give your own opinion.
Plenty of organizations sponsor
sports
events to advertise their brand. While
this
has benefited the sports
industry
in many ways such
as increasing their popularity, it has also
had some adverse effects like match-fixing and gambling. In my opinion, I feel the advantages that come up with the attention the sports
industry
has reached far outweigh the drawbacks. In my essay below, I will further
explain my position.
Firstly
, due to
the involvement of different sponsors, the sports
industry
has attained a greater level of popularity. They have introduced attractive gifts and provided luxurious packages for the winners. Through this
, their product is advertised easily and it also
makes the game
interesting and competitive. For example
, in India IPL matches have attained a greater reputation in the last
few years, and this
was mainly due to
the involvement of giant companies when the game
started attracting more followers.
While
this
is true, it has also
led many to get involved in match-fixing and gambling practices. There have been a lot of regulations passed in the last
few years by the sports
council to punish and eradicate such
practices. However
, it is still ongoing. For example
, In IPL matches, there have been several instances where a specific team were asked to not play for a season owing to these complaints. In addition
, Increasing amounts of money investments also
might drag the competition to an unhealthy level. People would start playing the game
just to win the prizes and they might forget to follow the ethical rules and develop their career.
In conclusion, although
the certain increase in sponsors has affected the authenticity of the game
, it has also
grabbed the strong attention of many people owing to the advertisements and lucrative prizes. In the last
10 years, people have started enjoying some sports
to a greater level because of the popularity they gained. Therefore
, I believe it has been a positive change for the sports
industry
rather than having worsening consequences.Submitted by hemaecengineer on
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