In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Advertising is the easiest and most usable way for corporations to promote their products. They can rely on celebrities, or set a positive image without any details of what they are selling.

However

, the most common way is to show a certain feature which they want to emphasize. In some businesses, there is a new

trend

to make ads focusing on the new aspects of their items.

This

might be the basic method to sell things they produce.

This

essay will explore the reason for

this

trend

and the pros and cons

also

.

To begin

with, some

people

think that

this

trend

would be a good chance to be informed about what is new in a certain market.

For example

, one of my colleagues bought a new cell phone right after she saw the advertisement. Since that advert pronounced the improved camera performance and at that time, she was looking for a resort which can alternate a telescope whenever she went to concerts.

This

could be a pro of

this

trend

.

On the other hand

, my view on

this

issue is quite opposite. Advertising usually convinces the community to buy something constantly.

As a result

, a lot of folks purchase something which

are

Change the verb form

is

show examples

not really necessary.

For instance

, all

society

Change preposition

of society

show examples

has cell phones so we don't need to purchase another one since they function well enough.

However

, brand-new aspects in ads always catch

people

's eyes and appeal

consumers

Change preposition

to consumers

show examples

to pay for something unnecessary.

This

is the first and the worst cons.

This

atmosphere often leads to consumerism and it naturally gives rise to concerns about overused resources. I can take my experience as an example. I bought a new food container a few weeks ago through a SNS promotion. The advert showed the new function that could store vegetables for a longer time than the previous ones.

People

including me who purchased

this

commodity would think that it was a good way not to waste food.

However

, I started to purchase more foods because I had a belief that the containers would keep these foods well.

In other words

, I rather spent more compared to the past.

This

is the

last

cons of

this

trend

. It could produce a tremendous trash problem.

To sum up

,

this

trend

would be useful for some

people

.

However

, it generally tends to cause consumerism, resource overuse, and pollution. For these reasons, emphasizing too much on new aspects would be a bad idea.