In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Advertising is the easiest and most usable way for corporations to promote their products. They can rely on celebrities, or set a positive image without any details of what they are selling.

However

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, the most common way is to show a certain feature which they want to emphasize. In some businesses, there is a new

trend

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to make ads focusing on the new aspects of their items.

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might be the basic method to sell things they produce.

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essay will explore the reason for

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trend

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and the pros and cons

also

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.

To begin

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with, some

people

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think that

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would be a good chance to be informed about what is new in a certain market.

For example

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, one of my colleagues bought a new cell phone right after she saw the advertisement. Since that advert pronounced the improved camera performance and at that time, she was looking for a resort which can alternate a telescope whenever she went to concerts.

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could be a pro of

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.

On the other hand

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, my view on

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issue is quite opposite. Advertising usually convinces the community to buy something constantly.

As a result

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, a lot of folks purchase something which

are

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is

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not really necessary.

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, all

society

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of society

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has cell phones so we don't need to purchase another one since they function well enough.

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, brand-new aspects in ads always catch

people

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's eyes and appeal

consumers

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to consumers

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to pay for something unnecessary.

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is the first and the worst cons.

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atmosphere often leads to consumerism and it naturally gives rise to concerns about overused resources. I can take my experience as an example. I bought a new food container a few weeks ago through a SNS promotion. The advert showed the new function that could store vegetables for a longer time than the previous ones.

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including me who purchased

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commodity would think that it was a good way not to waste food.

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, I started to purchase more foods because I had a belief that the containers would keep these foods well.

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, I rather spent more compared to the past.

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is the

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cons of

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. It could produce a tremendous trash problem.

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,

this

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would be useful for some

people

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.

However

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, it generally tends to cause consumerism, resource overuse, and pollution. For these reasons, emphasizing too much on new aspects would be a bad idea.