Successful companies use advertising to make more sales. What can make an advertisement effective? Do you think advertising is a bad thing or a good thing for society?

In the modern era, advertising plays a pivotal role in the success of

companies

as a powerful tool, that promotes products and increases sales.

This

essay will examine the factors that contribute to an advertisement's effectiveness and will conclude that

this

is a negative development, as it adversely manipulates the consumer's decision

as well as

creates unrealistic expectations.

To begin

with, advertisement is essential in helping

companies

generate more sales by reaching a wider audience. Through effective marketing strategies, enterprises have the opportunity to attract potential customers and increase revenues and contribute to regional or national economic growth

Moreover

, it is worth mentioning that

companies

also

utilize advertisements to raise social awareness and drive positive social change.

For instance

, an anti-smoking campaign can play a crucial role in preventing people from smoking or encouraging them to adopt healthier lifestyle choices. By capitalising on the power of advertising,

companies

can promote public health and advocate for positive societal outcomes.

Conversely

, advertisement has a misleading function regarding the information about the products. Many businesses implement manipulative tactics to create a false image of their commodities, making them more desirable.

For instance

, beauty advertisements display flawless models, convincing consumers that everyone could be like them. The illusion of an ideal body with the help of photo editing could cause detrimental body image issues.

Furthermore

, certain ads promoting campaigns contain misogynist symbols and reflect the patriarchal remnants of our society.

This

point can be illustrated by portraying women as overly sexualised objects or reinforming traditional gender roles.

Subsequently

, all the above-mentioned statements could lead to gender inequality and discrimination. In conclusion, the impact of advertising on society could be either beneficial or detrimental, depending on the ethical consideration and the responsible practices implemented by both

companies

and industries.