In their advertising, business nowadays usually emphasise that their products are new in someway. Why is this? Do you think it is a positive or negative development?

Advertisement
is the marketing strategy to promote the goods and services of a company. In today's competitive world, companies put more effort to advertise how their
product
is different from the existing ones in the market. In my opinion, there are several aspects which favour the mentioned statement,
such
as it not only improves the
sales
of the commodity but
also
helps
consumers
to understand why and how the specific
product
is beneficial for them. In the following paragraphs, we will elaborate
this
argument with reasoning, which will lead to a logical conclusion. To commence with, it is an undeniable fact that
advertisement
is a crucial factor
while
promoting a new
product
in the market. Businesses chose to invest more in adverts because it gives them the platform to describe the different features of the goods, which
consequently
, boosts
sales
and results in profits.
For instance
, for startup companies, their
product
can only be benefitted with strong advertising in order to target maximum
sales
which they can only achieve by demonstrating via adverts how
this
newly launched
product
is beneficial to use. Probing ahead, the impact of a good advert is not only beneficial for the business but
also
for the individual
consumers
.
In other words
, with the vast array of choices of different goods and services,
consumers
might get confused and need more strong reasons to buy the specific commodity.
Therefore
, the
advertisement
plays a vital role in helping
consumers
to decide what to choose based on the current trends.
Moreover
, promoting a business object by focusing on how it is different from the rest of the market products, will save a consumer's time. To exemplify, if there is a new phone launched, and the company describes its top features in an advert, a consumer can buy it straight away rather than researching and comparing that
product
in detail,
thus
saving a lot of time. In conclusion, how the
product
is different from the rest of the existing ones, can only be demonstrated by a strong
advertisement
strategy.
This
is why many businesses strategize it carefully, as it will not only upsurge the
sales
and profit of a business but
also
provide assistance to
consumers
while
decision-making for buying a
product
.
Moreover
, it saves a lot of time from researching the
product
. Henceforth, it is definitely a positive development and the benefits are indeed too great.
Submitted by ssansar623 on

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