In their advertising, business nowadays usually emphasise that their products are new in someway. Why is this? Do you think it is a positive or negative development?

Advertisement

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is the marketing strategy to promote the goods and services of a company. In today's competitive world, companies put more effort to advertise how their

product

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is different from the existing ones in the market. In my opinion, there are several aspects which favour the mentioned statement,

such

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as it not only improves the

sales

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of the commodity but

also

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helps

consumers

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to understand why and how the specific

product

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is beneficial for them. In the following paragraphs, we will elaborate

this

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argument with reasoning, which will lead to a logical conclusion. To commence with, it is an undeniable fact that

advertisement

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is a crucial factor

while

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promoting a new

product

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in the market. Businesses chose to invest more in adverts because it gives them the platform to describe the different features of the goods, which

consequently

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, boosts

sales

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and results in profits.

For instance

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, for startup companies, their

product

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can only be benefitted with strong advertising in order to target maximum

sales

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which they can only achieve by demonstrating via adverts how

this

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newly launched

product

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is beneficial to use. Probing ahead, the impact of a good advert is not only beneficial for the business but

also

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for the individual

consumers

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.

In other words

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, with the vast array of choices of different goods and services,

consumers

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might get confused and need more strong reasons to buy the specific commodity.

Therefore

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, the

advertisement

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plays a vital role in helping

consumers

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to decide what to choose based on the current trends.

Moreover

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, promoting a business object by focusing on how it is different from the rest of the market products, will save a consumer's time. To exemplify, if there is a new phone launched, and the company describes its top features in an advert, a consumer can buy it straight away rather than researching and comparing that

product

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in detail,

thus

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saving a lot of time. In conclusion, how the

product

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is different from the rest of the existing ones, can only be demonstrated by a strong

advertisement

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strategy.

This

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is why many businesses strategize it carefully, as it will not only upsurge the

sales

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and profit of a business but

also

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provide assistance to

consumers

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while

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decision-making for buying a

product

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.

Moreover

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, it saves a lot of time from researching the

product

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. Henceforth, it is definitely a positive development and the benefits are indeed too great.