Task 2; In their advertising business nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development? Write at least 250 words.

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In today's era, many marketing agencies like to advertise their product more original and effective than others. The main reason for it
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could be the vast amount of competition is built around consumer choices.
Although
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I consider that if there's competition for businesses, it always benefits the customer so I believe it's a positive impact. Advertising has evolved nowadays, many marketing people tend to create advertisements to stand out from their competitors.
Moreover
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, even the general public gets astonished by the creativity these marketing businesses put into advertisements, as the competition gets harder they release a variety of new products labelling them with big fancy names
such
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as environmentally friendly, safe for children etc.
In contrast
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,
this
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has
also
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helped the environment as well, as their product is getting more suitable for nature.
On the other hand
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,
this
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has created a positive effect in the present
whereas
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, in the past, the advertising business used to only consider their profit gains.
However
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, it has changed into the development of a better future by spreading awareness through their advertisements.
For instance
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, a Company like Mama Earth, says that for every product they sell a significant amount of money is invested in planting trees in India and to provide transparency they even provide their social media handle to post their plantings.
This
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type of advertisement is in trend which is helping mother nature.
To conclude
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, products are now emphasised in new ways to grab the attention of consumers from other competitive brands, which has led to positive development towards the customers
as well as
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to the environment.
Submitted by Melroy  on

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Include an introduction and conclusion

A conclusion is essential for IELTS writing task 2. It is more important than most people realise. You will be penalised for missing a conclusion in your IELTS essay.

The easiest paragraph to write in an essay is the conclusion paragraph. This is because the paragraph mostly contains information that has already been presented in the essay – it is just the repetition of some information written in the introduction paragraph and supporting paragraphs.

The conclusion paragraph only has 3 sentences:

  • Summary
  • Restatement of thesis
  • Prediction or recommendation

Example:

To summarize, a robotic teacher does not have the necessary disciple to properly give instructions to students and actually works to retard the ability of a student to comprehend new lessons. Therefore, it is clear that the idea of running a classroom completely by a machine cannot be supported. After thorough analysis on this subject, it is predicted that the adverse effects of the debate over technology-driven teaching will always be greater than the positive effects, and because of this, classroom teachers will never be substituted for technology.

Start your conclusion with a linking phrase. Here are some examples:

  • In conclusion
  • To conclude
  • To summarize
  • Finally
  • In a nutshell
  • In general

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Topic Vocabulary:
  • novelty
  • excitement
  • latest trends
  • improvements
  • advancements
  • differentiating
  • competitors
  • innovation
  • progress
  • attracting attention
  • generating curiosity
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