Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both these views and give your own opinion.

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It is undeniable that advertisements have become pervasive nowadays.
Although
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it is sometimes thought that the advertising industry succeeds in luring us to purchase stuff, other
people
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believe that advertisements have a ubiquitous presence in our daily lives that we ignore ads most of the time. In my opinion, I consider that advertising still plays an important role to induce us to buy several items. On the one hand, many
people
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think that ads still have an indispensable job to play in persuading customers.
In other words
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, big companies employ innovative marketing tactics
such
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as captivating packaging designs, hefty discounts and celebrity endorsements to amplify their sales. To be precise, with the help of alluring offers , advertisers create a sense of urgency and entice customers to make immediate purchasing decisions. Taking Iran as an example, since the Mihan industry was endorsed by Taranch Alidoosti, one of the most famous celebrities in Iran, their sales have increased significantly.
On the other hand
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, it is sometimes believed that ubiquitous advertisements do not grab
people
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's attention anymore.
This
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means that because of their presence almost everywhere, the majority of
people
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prefer to ignore them. To put it in another way, potential customers scarcely click on or even glance at a website's combination of pop-up ads and banners, which are so frequent. Taking my personal life as an example, I usually skip the auto-playing videos on Youtube. In conclusion,
while
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people
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may vary in their opinions, I think that commercials still stand out and create a need to purchase products in consumers.
Submitted by parismasoumzadeh7495 on

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Use cohesive linking words accurately and appropriately

Linking words are very important in your essay.

To score effectively on your IELTS exam, you should make an effort to implement short concise sentences coupled with linking words.

Almost every sentence in your essay should have a linking word of some sort.

In fact, the only sentences that can omit linking words are your background sentence and thesis.

Linking word examples:

  • firstly
  • secondly
  • thirdly
  • in additional
  • moreover
  • also
  • for example
  • for instance
  • therefore
  • however
  • although
  • even though
  • despite

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Topic Vocabulary:
  • persuade
  • promote
  • attract
  • influence
  • impact
  • consumerism
  • commercialism
  • market
  • product
  • brand
  • endorsement
  • manipulative
  • saturated
  • overwhelmed
  • repetitive
  • distracting
  • irrelevant
  • exaggerated
  • misleading
  • desensitized
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