Some people say that advertising encourages us to buy things that we really do not need. Others say that advertisements tell us about new products that may improve our lives. Which viewpoint do you agree with?

It is true that different kinds of
commercials
and promotions appear everywhere in our life. There are voices against advertising simply because it leads people to make a purchase of unnecessities,
while
others think
consumers
would have access to know new
products
that may be helpful to them. In my opinion, both views make their own sense.
To begin
with, incorrect and misleading
commercials
are certainly not favourable in guiding
consumers
to buy items they need. We were immersed by different kinds of
products
recommendation on TVs, and on the internet, so it is hard for the majority of people to distinguish what purchase should be made.
For example
, some recommendations of
products
in newspapers
such
as nutrition
commercials
may be attractive to elderly readers, they may easily trust that advertisement, even though the functions or features of a certain product mentioned in the
ads
are not true. They may still make decisions to buy, which could be a waste of money.
Although
some
commercials
are annoying and may contain untrue information, which seems to be useless, there are still plenty of
ads
that made their purpose in recommending the right product to target
consumers
. Many social media platforms,
for instance
, Instagram and Facebook, which heavily relies on big data and information technology, could provide accurate product recommendations to viewers based on their interests. In
this
case,
consumers
may be willing to watch these
ads
and may decide to make a purchase.
Therefore
, it is a double-win for both
consumers
and businesses. In conclusion, it is no doubt there are
commercials
with misleading content and are not favourable for
consumers
, they could still find useful
products
from the right
ads
.
Submitted by Sonia Kougioni on

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Topic Vocabulary:
  • encourage
  • persuade
  • manipulative
  • unnecessary
  • excessive
  • artificial needs
  • desires
  • consumers
  • oversaturation
  • impulse buying
  • financial problems
  • inform
  • educate
  • features
  • benefits
  • innovations
  • raise awareness
  • social issues
  • positive behavior
  • enrich
  • well-being
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