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Writing Samples
Band 7

Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree

#sales #consumer #goods #power #society
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Nowadays, because of the glamour of advertising, many
people
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 tend to buy luxury
goods
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 endorsed by celebrities. Many believe
such
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 purchases are entirely
due to
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 the
celebrity
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 effect rather than a demand for the
goods
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. In my opinion, I agree with
this
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 viewpoint.
Firstly
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, purchasers are primarily attracted to the item by the endorser—
for example
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, a
celebrity
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 who is famous worldwide endorses a beauty instrument. Many fans will buy it because of the star. What the effectiveness of the beauty appliance is, whether the price of
this
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 item is reasonable, and whether they need the beauty appliance themselves, most of them do not consider. Go back to the nature of things and look at them, removing the aura of
celebrity
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. Looking only at the
goods
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 themselves, those earrings, rings, clothes, and other
goods
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 are not worth the massive price
people
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 pay. The
celebrity
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 effect often makes consumers lose their minds and spend unthinkingly on many premium and unwanted things.
Secondly
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, advertisements are somewhat confusing. Adverts will highlight the benefits of a product to
such
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 an extent that they make consumers more willing to buy it
while
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 ignoring whether they need the item so much so that many
people
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 have two or three refrigerators at home and many pieces of clothing that have been worn once or twice or never at all.
This
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also
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 creates waste to a large extent. All in all, I think
celebrity
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 endorsement will make
people
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 buy many things they do not need and make consumers lose their judgement,
thus
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 wasting money.
People
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 should think about their motives for buying, spend wisely and follow their consumption wishes.
Submitted by yuetongli98 on

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For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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Topic Vocabulary:
  • consumer behavior
  • perceived need
  • lifestyle aspirations
  • brand image
  • prestige
  • psychological techniques
  • scarcity
  • social proof
  • celebrity endorsements
  • technological advancements
  • product innovations
  • emerging consumer needs
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