It can be difficult for small local shops to compete with large supermarkets and with on-line shops. How does this affect local communities? What could be done to improve this situation?

In the past, everybody bought all types of goods at local commerce. Nowadays, many facilities arrived

due to

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technology giving more options for shopping. And because of

this

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, local

shops

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are losing their

clients

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.

This

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essay will argue the possibility of how local communities have been affected and the possible solution to

this

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.

Firstly

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, e-commerce and chain stores stand out as significant consumer preferences

due to

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the low prices or the discount to buy bulk-by goods. And because of

this

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, small local

shops

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have difficulty competing and,

consequently

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, the profit margin decreases, making it difficult to maintain the place.

For instance

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, after the great supermarket and utility

shops

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arrived in Angra dos Reis city in Rio de Janeiro, 20% of small local

shops

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closed.

Therefore

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, e-commerce and chain stores are unquestionably changing how sales are made, and many local

shops

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have been affected. Indeed, technology modifies the

behavior

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behaviour

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of consumers in general.

However

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, with the local government incentives and investment in personalized customer service by local entrepreneurs, the situation mentioned above could be transformed.

For example

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, there is a building shop in Angra dos Reis city where the excellent treatment of their

clients

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is crucial, and many

clients

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prefer to go there than the other place.

Hence

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, if tradespeople invest in their

clients

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and obtain government incentives,

this

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business's feasibility will be high. In summary, the competition between online

shops

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, big chain stores, and local

shops

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is enormous, and there is a considerable advantage in prices and quantity to the two first places, but if local entrepreneurs receive the government's facilities and improve the personalized treatment their business could not be affected too much.