These days consumers are faced with an increasing amount of advertising from various companies. To what extent do you think consumers are influenced by advertising? What measures should be taken to protect them?

In modern days, the booming growth of technology and the internet has allowed product marketing to be more ubiquitous and accessible to a wide range of customers. Albeit advertising benefits people working in

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field, it

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has a great influence on the other target- the

consumers

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. In

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essay, I will give my perspective on evaluating the level of advertisement’s impact and propose some solutions to guarantee

consumers

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' rights.

To begin

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with,

consumers

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are prone to be influenced by advertising

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its ubiquity on any kind of marketing platforms

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as television, smartphones, newspaper, billboards and social media.

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, these

commercials

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can have both negative and positive impacts on the public's perceptions. On the one hand, shoppers can gain knowledge and get informed about new products including styles, quality, constituent and discounting programs, which saves them a great amount of time wandering at stores.

On the other hand

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, the common presence of adverts may affect detrimentally

consumers

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of all ages. The reason is that product promotion focus on creating eye-catching

commercials

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to boost companies’ sales,

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, ignoring to mention or even lying about the values

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as duration, quality, and users' health.

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, they can manipulate

adults

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adults'

adult's

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and children's purchase behaviours.

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, watching

commercials

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can lead to people’s resentment. To be more specific, any promotional phone calls or pop-up marketing videos can disrupt people's daily activities

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as work, study or relaxation and irritate them. More severely, users' personal information may be stolen through their clicks at any advertising links containing hidden violent or sexual content. Considering the detrimental effects of adverts in general, authorities or legal organizations should come up with drastic measures to protect their citizens from the invasion of

commercials

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. The first approach is to reinforce the security system so that guarantee customers’ information. Another solution is to control the quality of

commercials

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’ content, which requires close scrutiny by the authorities.

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but not least, a regulation related to improper marketing should be introduced in order to prevent any unwanted consequences.

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,

consumers

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’ rights can be secured.