These days consumers are faced with an increasing amount of advertising from various companies. To what extent do you think consumers are influenced by advertising? What measures should be taken to protect them?
In modern days, the booming growth of technology and the internet has allowed product marketing to be more ubiquitous and accessible to a wide range of customers. Albeit advertising benefits people working in
this
field, it also
has a great influence on the other target- the consumers
. In this
essay, I will give my perspective on evaluating the level of advertisement’s impact and propose some solutions to guarantee consumers
' rights.
To begin
with, consumers
are prone to be influenced by advertising due to
its ubiquity on any kind of marketing platforms such
as television, smartphones, newspaper, billboards and social media. Thus
, these commercials
can have both negative and positive impacts on the public's perceptions. On the one hand, shoppers can gain knowledge and get informed about new products including styles, quality, constituent and discounting programs, which saves them a great amount of time wandering at stores. On the other hand
, the common presence of adverts may affect detrimentally consumers
of all ages. The reason is that product promotion focus on creating eye-catching commercials
to boost companies’ sales, hence
, ignoring to mention or even lying about the values such
as duration, quality, and users' health. Consequently
, they can manipulate adults
and children's purchase behaviours. Change noun form
adults'
adult's
Besides
, watching commercials
can lead to people’s resentment. To be more specific, any promotional phone calls or pop-up marketing videos can disrupt people's daily activities such
as work, study or relaxation and irritate them. More severely, users' personal information may be stolen through their clicks at any advertising links containing hidden violent or sexual content.
Considering the detrimental effects of adverts in general, authorities or legal organizations should come up with drastic measures to protect their citizens from the invasion of commercials
. The first approach is to reinforce the security system so that guarantee customers’ information. Another solution is to control the quality of commercials
’ content, which requires close scrutiny by the authorities. Last
but not least, a regulation related to improper marketing should be introduced in order to prevent any unwanted consequences. Thus
, consumers
’ rights can be secured.Submitted by nhungnguyen1209931 on
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Structure your answers in logical paragraphs
The easiest way to score well on the IELTS Task 2 writing portion is to structure your writing in a solid essay format.
A strong argument essay structure can be split up into 4 paragraphs, each containing 4 sentences (except the conclusion paragraph, which only contains 3 sentences).
Stick to this essay structure:
- Paragraph 1 - Introduction
- Paragraph 2 - First supporting paragraph
- Paragraph 3 - Second supporting paragraph
- Paragraph 4 - Conclusion