In the advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development?

#businesses #products #development

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In the contemporary world, it can be observed that many companies intend to persuade

people

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that their commodities are novel. The reasons behind

this

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are to sell more and find some shareholders.

Although

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this

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phenomenon has some advantages, I believe the disadvantages are outweighed. The most obvious reason is to find more customers in order to purchase their

products

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. Companies attempt to utilize some specific effects in their advertisements

such

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as motion graphics and appealing sound to manipulate clients to buy from them,

therefore

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, they can make more profit. One

further

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factor for presenting their novelty is to attract more shareholders. Investors want to find a distinguishment between the business in which they want to invest and other ones.

Thus

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, there should be something unprecedented about it and by having more customers, financiers are persuaded to invest in that company.

Although

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the intention of showing the novelty of their

products

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through advertisements is making more profits and finding more investors, as a member of the public, I do not believe it would be beneficial. After the Industrial Revolution and the development of consumerism,

people

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have squandered their money on buying unnecessary

products

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due to

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commercials and the influx of social media ads;

hence

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, the level of progress in crucial subjects has been diminished.

For example

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people

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could set aside their money to own a house after a couple of years in the past, but nowadays because of wasting their incomes by purchasing luxurious furniture which are represented on YouTube ads. In conclusion, businesses want to manipulate

people

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by showing a difference between their commodities and their rivals’. I believe the reason behind

this

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is to gain more finance and shareholders and it would be detrimental for customers because they have wasted a lot of money in buying useless

products

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under the influence of commercials and advertisements.

Submitted by parianabiloo78 on Wed Aug 23 2023

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9
Linking words
meeting the goal of 7 or more
2
Word repetition
meeting the goal of 3 or fewer
0
Grammar mistakes
detected issues

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Overall Band Score

Coherence and Cohesion: 7.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 8.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 9.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 8.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

4 paragraphs

306 words

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Topic Vocabulary:

Innovation
Fast-paced
Distinguishing
Psychological aspect
Inherently
Perceived
Continuous improvement
Revolutionary
Feasible
Throwaway culture
Undervalue
Longevity
Obscure
Novelty
Unsatisfactory

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