Social media marketing can influence what consumers buy. Do you agree or disagree? To what extent do you agree

Companies used to spend massively advertising on mainstream

media

such

as television,

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and newspaper

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newspaper

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newspapers

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.

From

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In

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the

last

decade, the tide has turned that social

media

is often the main marketing channel. The rise of social

media

is

due to

many

believe

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believing

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it can influence consumer’s purchasing behaviour more effectively. I strongly agree

to

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with

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this

and in

this

essay how

does

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apply

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social

media

influence

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influences

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what customers buy will be discussed.

Firstly

, social

media

is full of

influencers

who attract

high

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a high

the high

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number of followers. When the

influencers

publish new content online, their followers will be notified and have

high

Add an article

a high

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chance of watching the content.

This

provides the

influencers

with massive opportunities to advertise

for

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apply

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a

product

, it could be shampoo, household appliances, food, etc.

This

method works great in influencing consumer’s purchasing

decision

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decisions

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,

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apply

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because

influencers

are perceived to be genuine and not only for-profit. Rather than a typical advertisement

of

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apply

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showing only

good

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the good

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sides of a

product

,

influencers

appears

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appear

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to be more persuasive which they often share about the products and provide their user feedback.

Secondly

, people tend to share their life on social

media

.

For example

, they display their latest

smart phone

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smartphone

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,

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and skin

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skin care

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skincare

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and

this

helps products to have higher visibility online. Users will commonly tag the products

while

they are sharing

it

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them

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online.

Consequently

, with many tagging the same

product

will create a multiplier effect whereby it is hot in demand.

This

creates the feeling of

fear-of-missing-out

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fear of missing out

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and many

ends

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end

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up

with

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apply

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buying the

product

.

In addition

, social

media

is designed to attract users to spend as much time on the platform as possible. The algorithms make content

suggestion

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suggestions

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based on

user’s

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the user’s

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browsing history and

this

makes targeted advertising easier than ever.

For example

,

advertisement

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advertisements

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of

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for

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new cookware will be shown to those who enjoy watching cooking

video

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videos

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,

follow

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following

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celebrity chefs on social

media

, etc. In conclusion,

with

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apply

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companies adding more budget

on

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to

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social

media

marketing is

a

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apply

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strong proof that it is effective in influencing what customers buy.