Social media marketing can influence what consumers buy. Do you agree or disagree? To what extent do you agree

Companies used to spend massively advertising on mainstream
media
such
as television,
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and newspaper
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newspaper
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newspapers
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.
From
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In
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the
last
decade, the tide has turned that social
media
is often the main marketing channel. The rise of social
media
is
due to
many
believe
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believing
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it can influence consumer’s purchasing behaviour more effectively. I strongly agree
to
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with
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this
and in
this
essay how
does
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apply
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social
media
influence
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influences
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what customers buy will be discussed.
Firstly
, social
media
is full of
influencers
who attract
high
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a high
the high
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number of followers. When the
influencers
publish new content online, their followers will be notified and have
high
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a high
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chance of watching the content.
This
provides the
influencers
with massive opportunities to advertise
for
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apply
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a
product
, it could be shampoo, household appliances, food, etc.
This
method works great in influencing consumer’s purchasing
decision
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decisions
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,
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apply
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because
influencers
are perceived to be genuine and not only for-profit. Rather than a typical advertisement
of
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apply
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showing only
good
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the good
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sides of a
product
,
influencers
appears
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appear
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to be more persuasive which they often share about the products and provide their user feedback.
Secondly
, people tend to share their life on social
media
.
For example
, they display their latest
smart phone
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smartphone
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,
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and skin
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skin care
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skincare
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and
this
helps products to have higher visibility online. Users will commonly tag the products
while
they are sharing
it
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them
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online.
Consequently
, with many tagging the same
product
will create a multiplier effect whereby it is hot in demand.
This
creates the feeling of
fear-of-missing-out
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fear of missing out
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and many
ends
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end
show examples
up
with
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apply
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buying the
product
.
In addition
, social
media
is designed to attract users to spend as much time on the platform as possible. The algorithms make content
suggestion
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suggestions
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based on
user’s
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the user’s
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browsing history and
this
makes targeted advertising easier than ever.
For example
,
advertisement
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advertisements
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of
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for
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new cookware will be shown to those who enjoy watching cooking
video
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videos
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,
follow
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following
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celebrity chefs on social
media
, etc. In conclusion,
with
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apply
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companies adding more budget
on
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to
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social
media
marketing is
a
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apply
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strong proof that it is effective in influencing what customers buy.
Submitted by kanchanakularathna1991 on

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