Companies used to spend massively advertising on mainstream
media
such
as television,
Correct word choice
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newspaperFix the agreement mistake
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.
FromChange preposition
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the
last
decade, the tide has turned that social
media
is often the main marketing channel. The rise of social
media
is
due to
many
believeWrong verb form
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it can influence consumer’s purchasing behaviour more effectively. I strongly agree
toChange preposition
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this
and in
this
essay how
does Unnecessary verb
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social
media
influenceCorrect subject-verb agreement
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what customers buy will be discussed.
Firstly
, social
media
is full of
influencers
who attract
highChange the article
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number of followers. When the
influencers
publish new content online, their followers will be notified and have
highAdd an article
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chance of watching the content.
This
provides the
influencers
with massive opportunities to advertise
for Change preposition
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a
product
, it could be shampoo, household appliances, food, etc.
This
method works great in influencing consumer’s purchasing
decisionFix the agreement mistake
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,Remove the comma
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because
influencers
are perceived to be genuine and not only for-profit. Rather than a typical advertisement
of Change preposition
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showing only
goodCorrect article usage
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sides of a
product
,
influencers
appearsChange the verb form
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to be more persuasive which they often share about the products and provide their user feedback.
Secondly
, people tend to share their life on social
media
.
For example
, they display their latest
smart phoneCorrect your spelling
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,
Correct word choice
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skin careCorrect your spelling
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and
this
helps products to have higher visibility online. Users will commonly tag the products
while
they are sharing
itCorrect pronoun usage
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online.
Consequently
, with many tagging the same
product
will create a multiplier effect whereby it is hot in demand.
This
creates the feeling of
fear-of-missing-outCorrect your spelling
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and many
endsChange the verb form
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up
with Change preposition
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buying the
product
.
In addition
, social
media
is designed to attract users to spend as much time on the platform as possible. The algorithms make content
suggestionFix the agreement mistake
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based on
user’sCorrect article usage
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browsing history and
this
makes targeted advertising easier than ever.
For example
,
advertisementFix the agreement mistake
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ofChange preposition
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new cookware will be shown to those who enjoy watching cooking
videoFix the agreement mistake
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,
followWrong verb form
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celebrity chefs on social
media
, etc.
In conclusion,
with Change preposition
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companies adding more budget
onChange preposition
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social
media
marketing is
a Correct article usage
show examples
strong proof that it is effective in influencing what customers buy.