Social media marketing can influence what consumers buy. Do you agree or disagree? To what extent do you agree

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Companies used to spend massively advertising on mainstream
media
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such
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as television,
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and newspaper
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newspaper
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newspapers
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.
From
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In
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the
last
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decade, the tide has turned that social
media
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is often the main marketing channel. The rise of social
media
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is
due to
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many
believe
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believing
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it can influence consumer’s purchasing behaviour more effectively. I strongly agree
to
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with
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this
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and in
this
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essay how
does
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apply
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social
media
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influence
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influences
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what customers buy will be discussed.
Firstly
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, social
media
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is full of
influencers
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who attract
high
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a high
the high
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number of followers. When the
influencers
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publish new content online, their followers will be notified and have
high
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a high
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chance of watching the content.
This
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provides the
influencers
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with massive opportunities to advertise
for
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apply
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a
product
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, it could be shampoo, household appliances, food, etc.
This
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method works great in influencing consumer’s purchasing
decision
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decisions
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,
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apply
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because
influencers
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are perceived to be genuine and not only for-profit. Rather than a typical advertisement
of
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apply
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showing only
good
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the good
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sides of a
product
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,
influencers
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appears
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appear
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to be more persuasive which they often share about the products and provide their user feedback.
Secondly
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, people tend to share their life on social
media
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.
For example
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, they display their latest
smart phone
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smartphone
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,
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and skin
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skin care
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skincare
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and
this
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helps products to have higher visibility online. Users will commonly tag the products
while
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they are sharing
it
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them
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online.
Consequently
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, with many tagging the same
product
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will create a multiplier effect whereby it is hot in demand.
This
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creates the feeling of
fear-of-missing-out
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fear of missing out
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and many
ends
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end
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up
with
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apply
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buying the
product
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.
In addition
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, social
media
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is designed to attract users to spend as much time on the platform as possible. The algorithms make content
suggestion
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suggestions
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based on
user’s
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the user’s
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browsing history and
this
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makes targeted advertising easier than ever.
For example
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,
advertisement
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advertisements
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of
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for
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new cookware will be shown to those who enjoy watching cooking
video
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videos
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,
follow
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following
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celebrity chefs on social
media
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, etc. In conclusion,
with
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apply
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companies adding more budget
on
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to
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social
media
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marketing is
a
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apply
show examples
strong proof that it is effective in influencing what customers buy.
Submitted by kanchanakularathna1991 on

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    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
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    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

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