Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both these views and give your own opinion.

There are those who would argue that advertising has become so pervasive it hardly has any effect anymore. In my opinion,

while

people have developed habits to ignore

ads

, they still achieve their desired effect on the whole. The main argument against the power of

ads

is they can be avoided. Online advertising is a good example of

this

. Users rarely click on or even glance at a website’s combination of pop-up

ads

, banners, mailing list requests, and auto-playing video

ads

. These have become so common that consumers have developed the unconscious practice of skipping

ads

on YouTube, quickly closing pop-ups and scrolling past in-page advertising. Advertisers have tried to counter

this

by making their marketing less conspicuous, as with

ads

that resemble real posts on social media sites like Instagram, but their sheer frequency means they can be easily identified and do not stand out.

However

, despite the best efforts of users, advertisements are still effective. Most people ignore

ads

most of the time.

This

is something that advertisers expect and build into their marketing budgets. These days marketing is the major source of earnings for the largest companies in the world, including Facebook and Google, because of more sophisticated targeted

ads

. Savvy marketers can sort through demographics and cross-test content for different audiences until they hone in on the most efficient advertising solutions. They can

then

replicate these

ads

and invest more money into the well-performing ones, with the financial justification coming from clicks and sales conversions. Advertising today, in reality, is far more effective than at any point in the past because of the raw data available to target potential consumers and the concrete feedback on

succcessful

Correct your spelling

successful

ads

. In conclusion, despite the best efforts of ordinary citizens to circumvent advertising, technological innovations have given marketers more power than ever before.

This

portends badly for future generations and it is important that lawmakers enact regulations on marketers.