Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both these views and give your own opinion.

There are those who would argue that advertising has become so pervasive it hardly has any effect anymore. In my opinion,
while
people have developed habits to ignore
ads
, they still achieve their desired effect on the whole. The main argument against the power of
ads
is they can be avoided. Online advertising is a good example of
this
. Users rarely click on or even glance at a website’s combination of pop-up
ads
, banners, mailing list requests, and auto-playing video
ads
. These have become so common that consumers have developed the unconscious practice of skipping
ads
on YouTube, quickly closing pop-ups and scrolling past in-page advertising. Advertisers have tried to counter
this
by making their marketing less conspicuous, as with
ads
that resemble real posts on social media sites like Instagram, but their sheer frequency means they can be easily identified and do not stand out.
However
, despite the best efforts of users, advertisements are still effective. Most people ignore
ads
most of the time.
This
is something that advertisers expect and build into their marketing budgets. These days marketing is the major source of earnings for the largest companies in the world, including Facebook and Google, because of more sophisticated targeted
ads
. Savvy marketers can sort through demographics and cross-test content for different audiences until they hone in on the most efficient advertising solutions. They can
then
replicate these
ads
and invest more money into the well-performing ones, with the financial justification coming from clicks and sales conversions. Advertising today, in reality, is far more effective than at any point in the past because of the raw data available to target potential consumers and the concrete feedback on
succcessful
Correct your spelling
successful
ads
. In conclusion, despite the best efforts of ordinary citizens to circumvent advertising, technological innovations have given marketers more power than ever before.
This
portends badly for future generations and it is important that lawmakers enact regulations on marketers.
Submitted by nekore5 on

Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Writing9 with appropriate and specific direction to the original content.

Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

Discover more tips in The Ultimate Guide to Get a Target Band Score of 7+ »— a book that's free for 🚀 Premium users.

Topic Vocabulary:
  • persuade
  • promote
  • attract
  • influence
  • impact
  • consumerism
  • commercialism
  • market
  • product
  • brand
  • endorsement
  • manipulative
  • saturated
  • overwhelmed
  • repetitive
  • distracting
  • irrelevant
  • exaggerated
  • misleading
  • desensitized
What to do next:
Look at other essays: