In advertising nowadays, businesses usually highlight and emphasise that their products are new in some way. Why do businesses practice this? Do you think this development is a positive practice or a negative one?

Nowadays, many business companies show their newest

product

to customers through advertising. In my opinion, the practice helps to make the brand outstanding in the market

competition

and generate more income which clearly can be beneficial for the companies.

Firstly

, through advertising, people have a clear understanding of the new merchandise. The more attractive the

product

is, the quicker it is known by the public.

In other words

, the

product

will become a best seller if the publicity is done well. To illustrate, The Chinese manufacturer which is known as Oppo, launched a

phone

with powerful beauty features and started advertising it as the best

phone

, and

this

new

phone

quickly became the best seller on the

phone

sales charts. Another reason to emphasize the novelty of the

product

is to promote healthy

competition

in the market benefiting consumers.

That is

to say, it will focus on the new function of the

product

, and

therefore

, the company will produce

products

that offer a better value for money.

Hence

, consumers can get better-performing

products

for less money.

For example

, in China, as more and more video apps are developed, it is becoming cheaper and cheaper to become a member of each app.

Finally

, the highlights and focus on the new

product

are certainly beneficial and can help people buy cost-effective merchandise.

Furthermore

, healthy

competition

is the driving force behind the company's innovation and promotes its growth. In conclusion, the advertisement emphasizing high-performance

products

is not only beneficial to the firms but

also

can bring more profit. If the

competition

in the market continued, it would help customers to buy better

products

with less money.