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Writing Samples
Band 7

In the advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? do you think it is a positive or negative development?

#businesses #products #development
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In today's society, businesses’
products
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 are usually emphasized to be unique in some way in their advertising to boost sales. In my opinion, it is mostly a negative development. Every brand claims that they have
products
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 that stand out in the marketplace. The obvious reason for
this
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 trend is that all companies want to increase their revenues. But, unfortunately, boosting sales and revenues is not always as straightforward as it may sound, especially, when they are in a cut-throat competition in order to attract
customers
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. By highlighting the
products
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, enterprises are able to get the public's attention, and
therefore
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 make them curious and want to experience the appealing
products
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.
This
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 can create a large impact on the media which benefits the brand a lot.
This
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 trend may have some merits, but it is more likely to cause drawbacks. If the advertised product is nothing novel in the true sense, the
customers
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 may feel disappointed as it does not meet their expectations. They are just another version of the same product with a change in look, flavour or ingredients. In the worst case, the brand can even be criticized and boycotted for not respecting and being honest with its consumers. In conclusion, most enterprises often publicise their
products
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 as pristine, which is a negative development since it can dupe
customers
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 and lead to dissatisfaction. Companies should focus on creating truly innovative
products
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 so that
customers
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 can trust and decide to purchase them, rather than just using tricks and promoting them as
such
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.
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To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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Topic Vocabulary:
  • Innovation
  • Fast-paced
  • Distinguishing
  • Psychological aspect
  • Inherently
  • Perceived
  • Continuous improvement
  • Revolutionary
  • Feasible
  • Throwaway culture
  • Undervalue
  • Longevity
  • Obscure
  • Novelty
  • Unsatisfactory
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