Some companies sponsor sports and sports stars as a way to advertise themselves. Some people think it is good, while others think there are disadvantages. Discuss both views and give your opinion.

Many business strategy managers mentioned giving financial support to

sports

events and renowned athletes with the

last

impetus being the expansion of their image, and some people argue that it is good for both partnerships.

However

, some critics insist their justifiable stance involves

this

phenomenon. I am firmly convinced of the benefits of

this

collaboration to both partners.

To begin

with, perhaps the major benefit of sponsoring is to advertise the company's image. The appearance of many digital billboards in worldwide

sports

matches,

such

as a final World Cup football match, has proven to increase

this

brand affinity, trust and advocates. Many

sports

fans,

for example

, are attracted by these billboards during break times which provokes their curiosity about these brands, which leads to an increasing number of new

customers

.

Additionally

, the financial gain for donation companies, which have improved their business condition, stems from the giant influence of famous athletes on social networking sites.

Hence

, the appearance of these talented and successful players on any social platforms with outstanding brand equipment in their training processes and matches has upgraded their sponsor partnership image. Corollary, their crazy fans, who pursued the same physical exercise as their idol, could buy these products from the brand because they believed these training gears were good enough to meet the professional demands of their idol.

Consequently

, both factors ultimately led to the increase in profits and the total number of

customers

.

Nevertheless

, the potential risks from the severe influence of widespread harmful commodities from renowned athletes for the public. Perhaps the gravest risk is advertising some medicine products with bad quality and stultifying adverse to consumers.

For instance

, many

sports

stars have displayed some low-quality functional medicines, which did not have a source of origin and expiration date, to support the achievement of an attractive body shape and balanced weight.

As a result

, the detrimental health impact of the commodities on

customers

such

as impaired stomach, headaches or water accumulation.

To conclude

,

this

advertisement method helps businesses expose larger

customers

and attain financial milestones. So, it is advisable that the

overall

accomplishment outweigh some minor potential risks for publicizing inappropriate products.