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Writing Samples
Band 7.5

In their advertising, businesses nowadays usually emphasise that their products are new in some ways. Why is this? Do you think it is a positive or negative development?

#businesses #emphasise #products #development
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Many companies usually claim that their
products
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 have new features in the advertisements.
This
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 strategy is used by producers everywhere around the world.
This
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 essay will explain why it is a common phenomenon and why I think it has a negative impact on societies. The reason why producers put a lot of emphasis on saying their goods are new is because it makes
people
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 purchase more of their
products
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. They might make minor adjustments on a certain item and tell the customers that the change is innovative and necessary.
People
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 who watch the advertisements might agree with the messages they receive from the media and decide to buy the
products
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 afterwards because they do not want to be stuck with using outdated items. I think
this
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 trend has multiple negative effects on societies.
Firstly
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, it makes
people
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 shop too frequently and sometimes unnecessarily. It is commonly seen that
people
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, especially teenagers, buy new mobile phones every three to four months because the items have new upgrades.
Secondly
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, when
people
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 purchase disposable goods too often it can create more waste which is the main contributor to pollution.
Moreover
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,
this
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 phenomenon causes
people
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 to have less discipline with personal accounting, which sometimes leads them to end up having a huge amount of credit card debts In conclusion, I think advertising that a product is new is an overused trick that business owners like to say. Customers should be well aware of
this
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 strategy because they can end up buying unnecessary
products
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 and overspending their money.
Submitted by mookdarat.s on

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Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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