More and more people want to buy clothes, cars and other products from well-known brands. What are the reasons? Do you think it is a positive or negative development?

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In our contemporary, there is a growing trend that buyers have a strong affinity for renowned
brands
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.
This
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essay will delve into the reasons that contribute to
this
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phenomenon before presenting my personal stance on the matter. There are two causes that shed light on why
people
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are obsessed with items of famous
brands
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.
Firstly
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, large
brands
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guarantee good quality of
products
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which attracts
people
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to purchase.
For example
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,
although
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the clothes and shoes from international
brands
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such
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as Nike and Adidas are pricy,
people
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still go for their
products
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as these items are more durable and stylish compared to
the
Correct article usage
apply
show examples
obscure
brands
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.
Additionally
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,
people
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buy expensive merchandise to improve their social status. Goods from well-known
brands
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are usually extortionate and require a high purchasing power.
In other words
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,
people
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reckon that owning branded possessions is an indicator of wealth, competence and success, resulting in their quest for brand
products
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. From my perspective,
this
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trend has a negative impact on the society. When
people
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are accustomed to pursuing branded goods, big
brands
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continue to thrive
while
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small unpopular
brands
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close down
due to
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slack business.
This
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leads to a monopoly of certain
brands
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in the market, creating problems like inflation and reduced diversity of
products
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for customers.
Furthermore
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,
this
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tendency will
also
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be detrimental to social harmony. Poverty-stricken individuals seldom get lucrative jobs and struggle to make ends meet,
not to mention
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purchasing things from expensive
brands
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.
On the other hand
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, the affluent can not only fulfil their fundamental necessities but
also
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spend a lot of money on luxurious possessions.
This
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discrepancy may cause hostility towards the rich from the impoverished
people
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, increasing tension and conflicts within the society. In conclusion,
people
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go for branded merchandise
due to
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the consideration of quality assurance and the desire to improve social status.
However
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,
this
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may pose some drawbacks including monopoly and adversely impact social stability.
Submitted by yoyoghurtxd on

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task achievement
Your essay addresses the question prompt and presents a clear argument. Make sure to provide more specific examples to support your points, which will enhance the strength of your response.
coherence and cohesion
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