More and more people want to buy clothes, cars and other products from well-known brands. What are the reasons? Do you think it is a positive or negative development?

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In our contemporary, there is a growing trend that buyers have a strong affinity for renowned
brands
.
This
essay will delve into the reasons that contribute to
this
phenomenon before presenting my personal stance on the matter. There are two causes that shed light on why
people
are obsessed with items of famous
brands
.
Firstly
, large
brands
guarantee good quality of
products
which attracts
people
to purchase.
For example
,
although
the clothes and shoes from international
brands
such
as Nike and Adidas are pricy,
people
still go for their
products
as these items are more durable and stylish compared to
the
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obscure
brands
.
Additionally
,
people
buy expensive merchandise to improve their social status. Goods from well-known
brands
are usually extortionate and require a high purchasing power.
In other words
,
people
reckon that owning branded possessions is an indicator of wealth, competence and success, resulting in their quest for brand
products
. From my perspective,
this
trend has a negative impact on the society. When
people
are accustomed to pursuing branded goods, big
brands
continue to thrive
while
small unpopular
brands
close down
due to
slack business.
This
leads to a monopoly of certain
brands
in the market, creating problems like inflation and reduced diversity of
products
for customers.
Furthermore
,
this
tendency will
also
be detrimental to social harmony. Poverty-stricken individuals seldom get lucrative jobs and struggle to make ends meet,
not to mention
purchasing things from expensive
brands
.
On the other hand
, the affluent can not only fulfil their fundamental necessities but
also
spend a lot of money on luxurious possessions.
This
discrepancy may cause hostility towards the rich from the impoverished
people
, increasing tension and conflicts within the society. In conclusion,
people
go for branded merchandise
due to
the consideration of quality assurance and the desire to improve social status.
However
,
this
may pose some drawbacks including monopoly and adversely impact social stability.
Submitted by yoyoghurtxd on

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