Many companies sponsor sports as a way of advertising themselves. Some people think that this is a good thing, while others think that it has disadvantages. Discuss both views and give your own opinion.

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While
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some socialists argue that
sports
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sponsorship by companies is a
favorable
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favourable
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trend, others think it is a disadvantageous way of propaganda. I am a staunch believer that it is beneficial because it puts physical activity practices in the spotlight. Both perspectives,
along with
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my opinion, will be
further
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explained. On the one hand, some sponsors market their harmful
products
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through
sports
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commercials regardless of their impact on individuals.
In other words
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, when the public
watch
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watches
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their beloved athletes advertised for damaging
products
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, they will be connected to
this
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product regardless of its danger. An eminent example is the American Football Team, which is sponsored by a beer-producing company that uses the players in beer consumption-encouraging propaganda.
Therefore
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, some companies exploit
sports
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to encourage people to consume their harmful
products
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.
On the other hand
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, injecting companies' investments in
sports
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through sponsorship and advertising increases
sports
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' significance among people. To illustrate, if publicity campaigns focus on sporting events and games, it will attract youths to
sports
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rather than drug abuse or smoking.
This
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can be witnessed in Egypt, where PEPSI invests in a volleyball league, followed by most Egyptian teenagers who dream about fame and success.
Thus
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, the more investments
sports
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receive, the brighter and more attractive they become and the more influential in society they will be. In conclusion, despite some commercials encouraging individuals to consume detrimental
products
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, they attract youths to lead productive lives like their role model players. I deem
this
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trend to be beneficial to
sports
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and communities
Submitted by essammohamed2015516 on

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Topic Vocabulary:
  • Sports sponsorship
  • financial support
  • athletes
  • brand visibility
  • awareness
  • commercialization
  • integrity
  • dependencies
  • corporate funds
  • unethical practices
  • strategic partnerships
  • communal relations
  • promote healthy lifestyles
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