In their advertising, business nowadays usually emphasise that their products are new in some way. why is this? Do you think it is a positive or negative development?

#business #emphasise #products #development

Advertisements are now used as a solid tool for marketing to excel in the cut-throat competition in today's world. They are trying to create something new or alter the formula or design to make their products more appealing and attractive to their consumers. In my viewpoint, I agree that

this

has more negative impacts than positives. First of all, there are various plausible reasons behind

this

issue. Business is all about attracting their customers to elevate their income. In order to do that, they always come up with the latest creations or

modifying

Wrong verb form

modify

show examples

their old ones, which is not always a significant one.

For example

, Apple produces a new design of phone every year at a high price demanding that every year there are some exclusive features included that their competitors do not have.

However

, in reality, there are a few changes in the design and style or maybe in features but the advertising catches the

people

to buy the latest one.

Moreover

, toiletries

such

as soap, shampoo or perfume

Fix the agreement mistake

advertisements

show examples

try to showcase something new in their ingredients, which their competitors do not have, to make the customers purchase that

product

. There are

nevertheless

some drawbacks to

this

which I will discuss now.

Firstly

, If a

product

has been on the market for quite a few time and is popular among

people

, changing the style or ingredients might drop the quality which can cause a reduction in sales.

For instance

, Fair and Lovely cream was admired among young girls and ladies but when the ingredients changed with the new packaging,

people

started to avoid buying it as it was causing skin problems for some

people

Furthermore

, when the advertisement depicts that the

product

will work for many things and

people

buy it and it does not work,

people

can not trust that

product

or anything similar to that.

To conclude

, advertising is an interesting medium to reach and connect with the customer and inform them about the products but businesses should provide true information so that they can keep their old customers and attract the new ones to trust them.

Submitted by sayelacu2011 on Sun Oct 01 2023

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10Linking words
meeting the goal of 7 or more
2Word repetition
meeting the goal of 3 or fewer
2Grammar mistakes
 

4 paragraphs

351 words

8.00

Overall Band Score

Coherence and Cohesion: 9.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 7.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 7.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 9.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

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Topic Vocabulary:

novelty
excitement
latest trends
improvements
advancements
differentiating
competitors
innovation
progress
attracting attention
generating curiosity

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