In their advertising, business nowadays usually emphasise that their products are new in some way. why is this? Do you think it is a positive or negative development?

Advertisements are now used as a solid tool for marketing to excel in the cut-throat competition in today's world. They are trying to create something new or alter the formula or design to make their products more appealing and attractive to their consumers. In my viewpoint, I agree that
this
has more negative impacts than positives. First of all, there are various plausible reasons behind
this
issue. Business is all about attracting their customers to elevate their income. In order to do that, they always come up with the latest creations or
modifying
Wrong verb form
modify
show examples
their old ones, which is not always a significant one.
For example
, Apple produces a new design of phone every year at a high price demanding that every year there are some exclusive features included that their competitors do not have.
However
, in reality, there are a few changes in the design and style or maybe in features but the advertising catches the
people
to buy the latest one.
Moreover
, toiletries
such
as soap, shampoo or perfume
advertisement
Fix the agreement mistake
advertisements
show examples
try to showcase something new in their ingredients, which their competitors do not have, to make the customers purchase that
product
. There are
nevertheless
some drawbacks to
this
which I will discuss now.
Firstly
, If a
product
has been on the market for quite a few time and is popular among
people
, changing the style or ingredients might drop the quality which can cause a reduction in sales.
For instance
, Fair and Lovely cream was admired among young girls and ladies but when the ingredients changed with the new packaging,
people
started to avoid buying it as it was causing skin problems for some
people
.
Furthermore
, when the advertisement depicts that the
product
will work for many things and
people
buy it and it does not work,
people
can not trust that
product
or anything similar to that.
To conclude
, advertising is an interesting medium to reach and connect with the customer and inform them about the products but businesses should provide true information so that they can keep their old customers and attract the new ones to trust them.
Submitted by sayelacu2011 on

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Essentional vocabulary list for IELTS Writing 7+

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Topic Vocabulary:
  • novelty
  • excitement
  • latest trends
  • improvements
  • advancements
  • differentiating
  • competitors
  • innovation
  • progress
  • attracting attention
  • generating curiosity
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