Many companies sponsor sports as a way of advertising themselves. Some people think this is good for the world of sport, while others think it is negative. Discuss both views and give your own opinion.

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Sponsorship
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of
sports
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by companies has become a prevalent practice in the world of
sports
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. Some contend that it brings benefits to
sports
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,
whereas
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others view it as negative. In
this
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essay, both sides will be explored, followed by my opinion. On the one hand, proponents of
sports
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sponsorship
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argue that
this
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approach can improve the public's awareness of companies' images. As global
sports
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competitions
such
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as The Olympic Games and Football World Cup attract a large number of followers, financing these events can be a good way for businesses to introduce themselves to their customers.
For example
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, consumers may develop a preference for Coca-Cola products and an intention to buy thanks a several social activities done by
this
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company during its
sponsorship
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of the Olympic Games.
In addition
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, the involvement of businesses in
sports
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allows athletes to become brand ambassadors and earn more money outside their main occupations.
This
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in turn motivates them to keep training to maintain the world-class performance which entertains their fans.
On the other hand
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, some people express their concerns about the problems associated with
sports
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sponsorships. One of the most noticeable ones is that some
sports
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teams and
sports
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events endorse bad products or services which may cause negative impacts on customers.
For instance
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, in the English Prime League, various firms specialized in gambling and alcoholic beverages pay money to have their band names and logos printed on players' kits. When young people are exposed to
such
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advertisements, they may develop a positive association with these products and start using them.
Secondly
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, the participation of businesses in
sports
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sponsorship
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may cause unethical practices
such
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as match-fixing.
This
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is because when companies sponsor
sports
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teams, they will want their teams to win at any price and they even buy out players of rival.
This
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unethical practice can damage the meaning of
sports
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. In conclusion,
sports
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sponsorship
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has both positive and negative aspects, depending on how it is managed and regulated.
While
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it is essential to maintain financial viability for
sports
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and provide support to athletes, it is equally important to strike a balance and ensure that the integrity and value of
sports
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are not compromised. To achieve
this
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balance, organizers of
sports
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events should have clear guidelines and ethical standards for
sports
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sponsorship
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. Transparency, fair competition and the preservation of the essence of
sports
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should be prioritized.

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Word Count

IELTS says that you should write a minimum of 250 words in writing task 2. If you go under word count you will lose marks in task response.

A very long essay will not give you a higher band score.

Aim for between 260 to 290 words in writing task 2. This will ensure a concise essay and will be realistic in terms of time management. You have only 40 minutes to write the essay and you need around 10 minutes of planning time, so you will not be able to write a long essay in 30 minutes.

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Topic Vocabulary:
  • sponsorship
  • advertisement
  • financial support
  • visibility
  • popularity
  • athletes
  • excel
  • healthy competition
  • commercialization
  • fair competition
  • profits
  • well-being
  • exclusion
  • less popular sports
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