Sponsorship
of
sports
by companies has become a prevalent practice in the world of
sports
. Some contend that it brings benefits to
sports
,
whereas
others view it as negative. In
this
essay, both sides will be explored, followed by my opinion.
On the one hand, proponents of
sports
sponsorship
argue that
this
approach can improve the public's awareness of companies' images. As global
sports
competitions
such
as The Olympic Games and Football World Cup attract a large number of followers, financing these events can be a good way for businesses to introduce themselves to their customers.
For example
, consumers may develop a preference for Coca-Cola products and an intention to buy thanks a several social activities done by
this
company during its
sponsorship
of the Olympic Games.
In addition
, the involvement of businesses in
sports
allows athletes to become brand ambassadors and earn more money outside their main occupations.
This
in turn motivates them to keep training to maintain the world-class performance which entertains their fans.
On the other hand
, some people express their concerns about the problems associated with
sports
sponsorships. One of the most noticeable ones is that some
sports
teams and
sports
events endorse bad products or services which may cause negative impacts on customers.
For instance
, in the English Prime League, various firms specialized in gambling and alcoholic beverages pay money to have their band names and logos printed on players' kits. When young people are exposed to
such
advertisements, they may develop a positive association with these products and start using them.
Secondly
, the participation of businesses in
sports
sponsorship
may cause unethical practices
such
as match-fixing.
This
is because when companies sponsor
sports
teams, they will want their teams to win at any price and they even buy out players of rival.
This
unethical practice can damage the meaning of
sports
.
In conclusion,
sports
sponsorship
has both positive and negative aspects, depending on how it is managed and regulated.
While
it is essential to maintain financial viability for
sports
and provide support to athletes, it is equally important to strike a balance and ensure that the integrity and value of
sports
are not compromised. To achieve
this
balance, organizers of
sports
events should have clear guidelines and ethical standards for
sports
sponsorship
. Transparency, fair competition and the preservation of the essence of
sports
should be prioritized.