of
by companies has become a prevalent practice in the world of
. Some contend that it brings benefits to
,
others view it as negative. In
essay, both sides will be explored, followed by my opinion.
On the one hand, proponents of
argue that
approach can improve the public's awareness of companies' images. As global
competitions
as The Olympic Games and Football World Cup attract a large number of followers, financing these events can be a good way for businesses to introduce themselves to their customers.
, consumers may develop a preference for Coca-Cola products and an intention to buy thanks a several social activities done by
company during its
of the Olympic Games.
, the involvement of businesses in
allows athletes to become brand ambassadors and earn more money outside their main occupations.
in turn motivates them to keep training to maintain the world-class performance which entertains their fans.
, some people express their concerns about the problems associated with
sponsorships. One of the most noticeable ones is that some
teams and
events endorse bad products or services which may cause negative impacts on customers.
, in the English Prime League, various firms specialized in gambling and alcoholic beverages pay money to have their band names and logos printed on players' kits. When young people are exposed to
advertisements, they may develop a positive association with these products and start using them.
, the participation of businesses in
may cause unethical practices
as match-fixing.
is because when companies sponsor
teams, they will want their teams to win at any price and they even buy out players of rival.
unethical practice can damage the meaning of
.
In conclusion,
has both positive and negative aspects, depending on how it is managed and regulated.
it is essential to maintain financial viability for
and provide support to athletes, it is equally important to strike a balance and ensure that the integrity and value of
are not compromised. To achieve
balance, organizers of
events should have clear guidelines and ethical standards for
. Transparency, fair competition and the preservation of the essence of
should be prioritized.