The charts below show the total number of applicants the year before and the year after Doolittle University’s social media advertising campaign, organized by age range and how close the applicants live to the university.

The bar graph compares the effect of social media advertisements on the

number

of

applicants

,

in addition

to taking distance as a factor. The

date

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data

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in the graph is categorised for 4 different

age

groups.

Overall

, after advertising, the

number

of

applicants

have

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has

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increased for people of all

age

groups, who live within a 100 km radius

from

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of

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the

university

. Drastic changes can be seen in the 40+

age

group with an increase of roughly 40

applicants

after social media advertisements were in place.

Conversely

, people between 23 to 29 experienced marginal changes of approximately 2% only.

On the other hand

, for the

applicants

who lived

further

than 100 km from the

university

,

significant

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a significant

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increase by 130 in the

number

of

applicant

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applicants

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was seen by the 18-22

age

group .

Suprisingly

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Surprisingly

, the

number

of

applicants

applying to the

university

from ages 23 to 20 and 30 to 39 reduced. In conclusion, social media advertisements got more people to apply to the

university

, except for

applicants

between the

age

group 23 to 39 who lived

further

than 100 km from the

university

.