The charts below show the total number of applicants the year before and the year after Doolittle University’s social media advertising campaign, organized by age range and how close the applicants live to the university.

The bar graph compares the effect of social media advertisements on the

number

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of

applicants

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,

in addition

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to taking distance as a factor. The

date

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data

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in the graph is categorised for 4 different

age

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groups.

Overall

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, after advertising, the

number

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of

applicants

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have

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has

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increased for people of all

age

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groups, who live within a 100 km radius

from

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of

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the

university

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. Drastic changes can be seen in the 40+

age

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group with an increase of roughly 40

applicants

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after social media advertisements were in place.

Conversely

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, people between 23 to 29 experienced marginal changes of approximately 2% only.

On the other hand

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, for the

applicants

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who lived

further

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than 100 km from the

university

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,

significant

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a significant

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increase by 130 in the

number

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of

applicant

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applicants

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was seen by the 18-22

age

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group .

Suprisingly

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Surprisingly

, the

number

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of

applicants

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applying to the

university

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from ages 23 to 20 and 30 to 39 reduced. In conclusion, social media advertisements got more people to apply to the

university

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, except for

applicants

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between the

age

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group 23 to 39 who lived

further

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than 100 km from the

university

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.