in their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

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With the prevalence of advertisements, selling the product as brand new has become a widely debated topic. Many
people
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believe that the main cause is to increase sales volume. Given that introducing new
products
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can promote creativity and
simulate
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stimulate
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economic
development
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, I strongly believe that advertising new
products
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is a good
development
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. For a start, in an ever-changing society,
people
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are generally living with a high quality of life.
Together with
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the rising wave of materialism,
people
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love and enjoy buying new things.
Thus
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, businesses create new
products
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over a certain period of time to attract the public to purchase them again. One striking example is "I Phone" from the Apple company; they update the version of cellphones every year and they are sold incredibly well.
Moreover
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, using a new product can increase the sense of superiority because it seems only rich
people
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can buy it frequently. And
thus
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, businesses must enforce the production of new
products
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to earn more money.
While
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many believe that producing new things is not environmentally friendly and creates unnecessary trash, others maintain that it can enhance creativity.
For instance
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, manufacturers are required to design new styles or new functions in order to attract consumers. Since a series of productions, from design to selling in the shop,
involve
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involves
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lots of different industries, it could undoubtedly stimulate economic
development
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.
To conclude
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the reason for producers to sell new
products
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is to boost sales volume and earn more money. The advantages of promoting creativity and helping economic
development
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are obvious, but the disadvantages brought by it should not be ignored.
Submitted by hopercyhp on

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Use cohesive linking words accurately and appropriately

Linking words are very important in your essay.

To score effectively on your IELTS exam, you should make an effort to implement short concise sentences coupled with linking words.

Almost every sentence in your essay should have a linking word of some sort.

In fact, the only sentences that can omit linking words are your background sentence and thesis.

Linking word examples:

  • firstly
  • secondly
  • thirdly
  • in additional
  • moreover
  • also
  • for example
  • for instance
  • therefore
  • however
  • although
  • even though
  • despite

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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