In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Nowadays the competition in the marketplace has caused many companies to keep promoting the newest features of their items in order to attract customers I believe
this
action brings a positive impact to the business’ economy and encourages competitors to innovate. Advertising a newly launched product is used as a marketing strategy.
this
approach was done to capture buyers’ interests and attention. Companies fulfil the buyers’ demand for novelty by providing as many variations of goods within a period of time. As a piece of evidence, every time Apple introduced a new series of iPhones on media, people were willing to spend hundreds and by that time Apple managed to
become
Verb problem
have
show examples
the biggest earnings among all phone brands.
In other words
, advertising the newness could possibly boost sales which lead to higher profits and incomes not only for companies but the workers as well. Highlighting the uniqueness has positive aspects because it pushes other businesses to become innovative and creative with continuous product improvement.
Furthermore
,
this
encourages competitors to come up with creating differentiation from others. advanced innovations expanded the range of items for people to buy. As an example, in response to McDonald’s success with their burgers, Burger King releases a novel and limited menu every month.
As a result
, people get a wider range of dining options and keep them far from boredom. In conclusion, commercials these days promote the novelist and the trend of an item should be viewed as an advantage that affects the business financially and promotes creativity to develop ideas and innovations.
Submitted by dharyuschen12 on

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Coherence & Cohesion
You need to ensure your essay has a logical flow of ideas. Try using linking words and phrases to connect sentences and paragraphs more effectively.
Coherence & Cohesion
Your introduction and conclusion are present but could be developed further. The introduction should more clearly state the topic and your position, while the conclusion should effectively summarize your main points and restate your opinion.
Coherence & Cohesion
While you provided support for your main points, aim for a deeper analysis and more elaboration in your arguments to strengthen your essay.
Task Achievement
Make sure to address all parts of the prompt fully. While you discussed why products are advertised as 'new' and took a view on it being positive, a more balanced approach or a comparison with possible negative aspects would give a more complete response.
Task Achievement
Your ideas are clear but aim to develop them further for comprehensive understanding. Providing more detailed explanations will enrich your essay.
Task Achievement
Include more relevant specific examples to support your points. Make sure these examples are detailed enough to effectively support your argument.

Use cohesive linking words accurately and appropriately

Linking words are very important in your essay.

To score effectively on your IELTS exam, you should make an effort to implement short concise sentences coupled with linking words.

Almost every sentence in your essay should have a linking word of some sort.

In fact, the only sentences that can omit linking words are your background sentence and thesis.

Linking word examples:

  • firstly
  • secondly
  • thirdly
  • in additional
  • moreover
  • also
  • for example
  • for instance
  • therefore
  • however
  • although
  • even though
  • despite

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Topic Vocabulary:
  • Innovation
  • Fast-paced
  • Distinguishing
  • Psychological aspect
  • Inherently
  • Perceived
  • Continuous improvement
  • Revolutionary
  • Feasible
  • Throwaway culture
  • Undervalue
  • Longevity
  • Obscure
  • Novelty
  • Unsatisfactory
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