In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

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In modern society, it is prevalent for enterprises to emphasize the new characteristics of production in their advertisements.

This

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essay aims to look at the possible reasons for it and back up the argument

that is

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a positive development. On the one hand, there are several reasons why commercial advertising prefers to emphasize

innovation

Use synonyms

in commodities.

Firstly

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, it is helpful to highlight the selling point of the production, which means customers can facile understand the main characteristic of the production by watching the advertisement.

Secondly

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, using

this

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way to propagandize the goods can create a demand that encourages the public to consume because of the feeling of absence. Take cosmetics,

for example

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, many advertisements highlight they have added some rare materials in their products which can make people younger to attract customers to buy them. In my view, I think

this

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phenomenon is a positive development. For one thing, individuals can quickly know the predominant

innovation

Use synonyms

of a product if an advertisement shows its new things clearly.

For instance

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, many smartphone manufacturers like Apple usually emphasise their main progress on sales posters when they release a new phone. For another thing, showing new things in advertising can encourage companies to compete so the price of

this

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technique will decline, and more

innovation

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will appear.

This

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is mainly because enterprises must insist on improving their products following or exceeding rivals’ steps if they don’t want to be abandoned by the market. To summarize, highlighting selling points and creating demand are two main reasons why advertisements usually emphasise that their products are new in some way. From my perspective, the

overall

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impacts of

this

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trend are positive, considering the help of choosing goods and the promotion of

innovation

Use synonyms

1278948168Thu Nov 16 2023

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coherence cohesion

Ensure that your essay has a clear logical structure. Use signposting language and maintain a logical flow throughout the essay.

coherence cohesion

Include a clear introduction and conclusion that encapsulate the main points of your essay. It is important that the reader can identify your stance and summary of your arguments at both the beginning and end of your writing.

task achievement

Support your main points with relevant and specific examples. While general statements can lay out your opinion, it is the specific details that truly demonstrate task achievement.

task achievement

Aim for a complete response to the prompt, which includes addressing all aspects of the task, demonstrating a clear position throughout the response, and an appropriate conclusion.

task achievement

Ensure your ideas are clear, comprehensive, and answer the prompt directly. While intricate ideas can showcase your understanding, they must be easily understood and relevant to the questions asked.

Your opinion

Don’t put your opinion unless you are asked to give it.

If the question asks what you think, you MUST give your opinion to get a good score.

Don’t leave your opinion until the conclusion.

Here are examples of instructions that require you to give your opinion:

...do you agree or disagree?...do you think...?...your opinion...?

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7
Linking words
meeting the goal of 7 or more
1
Word repetition
meeting the goal of 3 or fewer
0
Grammar mistakes
detected issues

0123456789.0505

Overall Band Score

Coherence and Cohesion: 6.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 8.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 9.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 5.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

4 paragraphs

286 words

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Topic Vocabulary:

emphasise
advertising
products
innovation
competitive strategy
consumer dissatisfaction
value

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In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Your opinion

A 'cashless society' is one where people use debit/credit cards and other forms of payment instead of cash. Do the advantages of a cashless society outweigh the disadvantages?

Pollution of rivers, lakes and seas is a major concern for people who seek to protect the environment. What are the possible causes of water pollution, and what effects does this have on animal life and human society?

The government should control the Internet to reduce cyber crime and ensure safety of users. To what extent do you agree or disagree with this statement?