96.In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? So you think it is a positive or negative development?
More
companies
are emphasizing that their products
are new. This
essay will suggest that standing out among competitors is the main reason for this
and then
show that this
is a positive development because individuals are able to choose the best product
.
Companies
want to stand out from others because there are numerous corporations selling the same product
. Market competition is high, so companies
need to give reasons why consumers
should buy their products
and not from their competitors. The easiest way to reach this
is by including aspects that other businesses do not have, so their products
are different. This
strategy of differentiation, helps the company to stand out among its competitors. For instance
, Oppo always emphasized that their phones are charged in only 5 minutes, differentiating from other phone brands which need more charging time.
This
development allows individuals to select the product
that fits the best with them. Companies
will tell consumers
about the differences between the products
and the characteristics that the products
have. People's needs are different, so knowing more detailed information about the products
will help individuals choose the most useful one. For instance
, there are differences between each generation of iPhone, such
as the colour, the memory and the quality of photos, letting consumers
know this
information, they can choose the one that they like the most.
In conclusion, the main reason why companies
emphasize that what they offer is new is to stand out among the others, this
allows consumers
to choose the best product
, and I therefore
believe, that this
is a positive development.Submitted by elenazheng1211 on
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coherence cohesion
Ensure that the ideas flow logically from one paragraph to the next. Use a wider range of cohesive devices to link points more effectively.
task achievement
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