96.In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? So you think it is a positive or negative development?

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companies
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are emphasizing that their
products
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are new.
This
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essay will suggest that standing out among competitors is the main reason for
this
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and
then
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show that
this
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is a positive development because individuals are able to choose the best
product
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.
Companies
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want to stand out from others because there are numerous corporations selling the same
product
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. Market competition is high, so
companies
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need to give reasons why
consumers
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should buy their
products
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and not from their competitors. The easiest way to reach
this
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is by including aspects that other businesses do not have, so their
products
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are different.
This
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strategy of differentiation, helps the company to stand out among its competitors.
For instance
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, Oppo always emphasized that their phones are charged in only 5 minutes, differentiating from other phone brands which need more charging time.
This
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development allows individuals to select the
product
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that fits the best with them.
Companies
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will tell
consumers
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about the differences between the
products
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and the characteristics that the
products
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have. People's needs are different, so knowing more detailed information about the
products
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will help individuals choose the most useful one.
For instance
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, there are differences between each generation of iPhone,
such
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as the colour, the memory and the quality of photos, letting
consumers
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know
this
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information, they can choose the one that they like the most. In conclusion, the main reason why
companies
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emphasize that what they offer is new is to stand out among the others,
this
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allows
consumers
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to choose the best
product
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, and I
therefore
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believe, that
this
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is a positive development.
Submitted by elenazheng1211 on

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coherence cohesion
Ensure that the ideas flow logically from one paragraph to the next. Use a wider range of cohesive devices to link points more effectively.
task achievement
Make sure the main topic is fully addressed throughout the essay and that each paragraph contributes to the overall argument or narrative. Always restate your position in the conclusion for a stronger finish.

Your opinion

Don’t put your opinion unless you are asked to give it.

If the question asks what you think, you MUST give your opinion to get a good score.

Don’t leave your opinion until the conclusion.

Here are examples of instructions that require you to give your opinion:

...do you agree or disagree?...do you think...?...your opinion...?

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Topic Vocabulary:
  • Innovation
  • Fast-paced
  • Distinguishing
  • Psychological aspect
  • Inherently
  • Perceived
  • Continuous improvement
  • Revolutionary
  • Feasible
  • Throwaway culture
  • Undervalue
  • Longevity
  • Obscure
  • Novelty
  • Unsatisfactory
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