In their advertisings, business nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

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The ubiquity of advertising is apparent in every corner. In the competitive business landscape, creativity stands out as a crucial tool to accentuate unique

claims

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This

Linking Words

essay will delve into the underlying rationale and elucidate the positive outcomes of

this

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phenomenon. The primary impetus behind emphasizing distinctive features is to set a product apart in a highly competitive

market

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. Establishing a unique selling point facilitates the separation of a particular brand from its competitors, making it easier to

market

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For instance

Linking Words

, in a saturated

market

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of mineral water where many brands convey identical messages, consumers often lean towards the most economical option.

However

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, if a brand highlights unique aspects,

such

Linking Words

as the material of gallons used for distribution, it can captivate a specific segment of potential customers. Uniqueness is imperative in gaining prominence in a competitive

market

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and attracting a larger

market

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share. As long as the

claims

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presented in advertisements hold merit, innovation,

such

Linking Words

as introducing new product features, messages, or purposes, is a positive development for consumers. Healthy

competition

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is defined as a scenario where producers vie to offer the best products. When services from different companies are similar, the only way to win the

competition

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is by offering a lower price, which can lead to reduced profit margins.

Conversely

Linking Words

, when the

competition

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centers

Change the spelling

centres

show examples

around creativity in product development or marketing, companies can gain loyal customers despite price differentials. As long as companies do not make false

claims

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publicly, highlighting new aspects of products fosters healthy

competition

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among suppliers. In conclusion, presenting new and unique

claims

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by producers is primarily aimed at differentiating their products in a fiercely competitive

market

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Moreover

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this

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creativity fosters

Correct article usage

apply

show examples

healthy

competition

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that yields positive results for consumers.

ru.kabiru.biruTue Nov 28 2023

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Task Achievement

Your essay showed a clear position throughout, and your ideas were relevant to the task. However, to improve your Task Achievement score, ensure that each point is extensively developed with more pertinent examples. The use of a real advertisement case or statistical data to support your points would add substantial weight to your argument.

Coherence & Cohesion

The logical structure of your essay is solid, with well-organized paragraphs that adhere to a coherent flow. Nonetheless, coherence can be enhanced by employing a wider range of cohesive devices and paragraphing techniques to link ideas more effectively. Transition phrases are important for guiding the reader clearly from one point to the next.

Your opinion

Don’t put your opinion unless you are asked to give it.

If the question asks what you think, you MUST give your opinion to get a good score.

Don’t leave your opinion until the conclusion.

Here are examples of instructions that require you to give your opinion:

...do you agree or disagree?...do you think...?...your opinion...?

Discover more tips in The Ultimate Guide to Get a Target Band Score of 7+ »— a book that's free for 🚀 Premium users.

6
Linking words
meeting the goal of 7 or more
3
Word repetition
meeting the goal of 3 or fewer
2
Grammar mistakes
detected issues

0123456789.0505

Overall Band Score

Coherence and Cohesion: 7.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 7.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 7.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 5.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

4 paragraphs

285 words

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Topic Vocabulary:

Innovation
Consumer psychology
Planned obsolescence
Cutting-edge
Disposable culture
Product lifecycle
Market saturation
Consumerism
Brand loyalty
Advertising gimmicks
Product enhancements
Obsolescence

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In their advertisings, business nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Your opinion

Organized tours to remote community and other countries are increasingly popular. Is it a positive or negative development for the local people and environment? Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Some people think that in the modern world we are more dependent on each other, while others think that people have become more independent. Discuss both views and give your own opinion.

Some people believe that global warming is today’s most pressing environmental problem. At the same time, some consider deforestation to have the most devastating impact on the world. Discuss both views and give your opinion on the same.

In many countries, the number of animals and plants is declining. Why do you think this is happening? How can this issue be solved?

The best way to improve children’s life is fathers and mothers attending course for parenting and child development. To what extent do you agree or disagree?