In their advertisings, business nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

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The ubiquity of advertising is apparent in every corner. In the competitive business landscape, creativity stands out as a crucial tool to accentuate unique
claims
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.
This
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essay will delve into the underlying rationale and elucidate the positive outcomes of
this
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phenomenon. The primary impetus behind emphasizing distinctive features is to set a product apart in a highly competitive
market
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. Establishing a unique selling point facilitates the separation of a particular brand from its competitors, making it easier to
market
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.
For instance
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, in a saturated
market
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of mineral water where many brands convey identical messages, consumers often lean towards the most economical option.
However
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, if a brand highlights unique aspects,
such
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as the material of gallons used for distribution, it can captivate a specific segment of potential customers. Uniqueness is imperative in gaining prominence in a competitive
market
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and attracting a larger
market
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share. As long as the
claims
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presented in advertisements hold merit, innovation,
such
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as introducing new product features, messages, or purposes, is a positive development for consumers. Healthy
competition
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is defined as a scenario where producers vie to offer the best products. When services from different companies are similar, the only way to win the
competition
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is by offering a lower price, which can lead to reduced profit margins.
Conversely
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, when the
competition
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centers
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centres
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around creativity in product development or marketing, companies can gain loyal customers despite price differentials. As long as companies do not make false
claims
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publicly, highlighting new aspects of products fosters healthy
competition
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among suppliers. In conclusion, presenting new and unique
claims
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by producers is primarily aimed at differentiating their products in a fiercely competitive
market
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.
Moreover
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,
this
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creativity fosters
a
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apply
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healthy
competition
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that yields positive results for consumers.
Submitted by ru.kabiru.biru on

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Task Achievement
Your essay showed a clear position throughout, and your ideas were relevant to the task. However, to improve your Task Achievement score, ensure that each point is extensively developed with more pertinent examples. The use of a real advertisement case or statistical data to support your points would add substantial weight to your argument.
Coherence & Cohesion
The logical structure of your essay is solid, with well-organized paragraphs that adhere to a coherent flow. Nonetheless, coherence can be enhanced by employing a wider range of cohesive devices and paragraphing techniques to link ideas more effectively. Transition phrases are important for guiding the reader clearly from one point to the next.

Your opinion

Don’t put your opinion unless you are asked to give it.

If the question asks what you think, you MUST give your opinion to get a good score.

Don’t leave your opinion until the conclusion.

Here are examples of instructions that require you to give your opinion:

...do you agree or disagree?...do you think...?...your opinion...?

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Topic Vocabulary:
  • Innovation
  • Consumer psychology
  • Planned obsolescence
  • Cutting-edge
  • Disposable culture
  • Product lifecycle
  • Market saturation
  • Consumerism
  • Brand loyalty
  • Advertising gimmicks
  • Product enhancements
  • Obsolescence
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