In their advertisings, business nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?
The ubiquity of advertising is apparent in every corner. In the competitive business landscape, creativity stands out as a crucial tool to accentuate unique
claims
. This
essay will delve into the underlying rationale and elucidate the positive outcomes of this
phenomenon.
The primary impetus behind emphasizing distinctive features is to set a product apart in a highly competitive market
. Establishing a unique selling point facilitates the separation of a particular brand from its competitors, making it easier to market
. For instance
, in a saturated market
of mineral water where many brands convey identical messages, consumers often lean towards the most economical option. However
, if a brand highlights unique aspects, such
as the material of gallons used for distribution, it can captivate a specific segment of potential customers. Uniqueness is imperative in gaining prominence in a competitive market
and attracting a larger market
share.
As long as the claims
presented in advertisements hold merit, innovation, such
as introducing new product features, messages, or purposes, is a positive development for consumers. Healthy competition
is defined as a scenario where producers vie to offer the best products. When services from different companies are similar, the only way to win the competition
is by offering a lower price, which can lead to reduced profit margins. Conversely
, when the competition
centers
around creativity in product development or marketing, companies can gain loyal customers despite price differentials. As long as companies do not make false Change the spelling
centres
claims
publicly, highlighting new aspects of products fosters healthy competition
among suppliers.
In conclusion, presenting new and unique claims
by producers is primarily aimed at differentiating their products in a fiercely competitive market
. Moreover
, this
creativity fosters a
healthy Correct article usage
apply
competition
that yields positive results for consumers.Submitted by ru.kabiru.biru on
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Task Achievement
Your essay showed a clear position throughout, and your ideas were relevant to the task. However, to improve your Task Achievement score, ensure that each point is extensively developed with more pertinent examples. The use of a real advertisement case or statistical data to support your points would add substantial weight to your argument.
Coherence & Cohesion
The logical structure of your essay is solid, with well-organized paragraphs that adhere to a coherent flow. Nonetheless, coherence can be enhanced by employing a wider range of cohesive devices and paragraphing techniques to link ideas more effectively. Transition phrases are important for guiding the reader clearly from one point to the next.
Your opinion
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